Product Executive Playbook

Who is this book for?

You are:

• Leading a team of product management, product engineering, analysts, or any group responsible for driving growth from digital products
• Responsible for innovation and digital product strategy. You own defining the vision for product experiences, how your teams work and grow, and what technologies enable teams to build faster and smarter.
• Curious about the perspectives, frameworks, and tools from your executive peers.

You want:

• Inner workings of the how to improve product-led outcomes
• To build a data-informed culture grounded in collective customer knowledge
• Best practices for growing and managing high performing teams
• Insider knowledge on the strategies of the top digital organizations

Where do these insights come from?

In the World Gone Digital executive roundtables, Amplitude hosted more than 200 executives from the world’s most notable digital brands. We were simply there to listen and capture what leaders in the digital space had to share: their wins, challenges, and top-of-mind thoughts. These are their advice, strategies, and lessons learned — not manufactured by a marketing team, but compiled from your industry peers.