# Product Intelligence Platform | A Complete Solution for Customer Insights and Growth | Amplitude Product intelligence enables the teams asking the questions, building the experiences, and deciding what's next with the data and analytics they need. Source: https://amplitude.com/en-us/product-intelligence-platform --- # The platform helping teams build great products Product intelligence enables the teams asking the questions, building the experiences, and deciding what's next with the data and analytics they need. [Watch Demo](https://amplitude.com/demo) Build faster Teams get the data they need in real-time, allowing them to learn—and ship—faster than ever before. []() Build smarter AI-enabled analytics uncovers answers, trends, correlations, and new questions that help teams make better decisions. Build together With easy ways to access, share and organize data, your team will make better decisions and tell stories with data. WHAT IS PRODUCT INTELLIGENCE? ## More than just analytics Product intelligence brings together data, insights, and actions to help the top teams retain more customers and support sustainable, long-term product growth. Real-time analytics to monitor, drill-in and explore user behavior and cross-platform digital journeys. All the charts, reports, dashboards, and segmentation you'd expect, and others you never thought possible. Data pipelines and governance that make it easy to create usable, accurate, and controlled windows into a user’s end-to-end behavioral journeys. First-party behavioral data and seamless integrations enable product and marketing teams to scale personalizing experiences and measuring impact. Collaboration and enablement tools that help teams communicate, learn, and keep pace with rapid question-asking, exploration, and decision-making. [Explore Product](https://analytics.amplitude.com/login/my-demo?ref=prodcut-intelligence) “Amplitude is a powerful product intelligence platform that will empower your product managers to self-serve and, in turn, allow you to make better and faster product decisions."” Ran Chen Head of Consumer Product \#1 PRODUCT ANALYTICS ## Fast, self-service insight into customer behavior Product and growth teams choose Amplitude because it helps them get to more answers, decisions, and measurable outcomes than any other solution. Go beyond vanity metrics like pageviews and clicks to segment and explore customer behaviors, user attributes, personas, channels, and more. Keep a pulse on product usage and your most important metrics with real-time insights that are flexible to your unique needs. Answer why your users engage, convert, and are retained so you can prioritize impactful product improvements. Get a complete picture of user behavior, map user paths, and improve conversions between steps - all with beautiful visualizations. Make it easy for everyone to access customer data, align around decisions, and share impact with robust collaboration and enablement tools. [Explore product](https://analytics.amplitude.com/login/my-demo) ## A complete picture of user behavior See every user path, no matter how simple or how complex, to understand the context and intent behind every action. Cross-product analytics Understand your users' complete experience with your suite of digital products, in real-time. [](/undefined) Cross-device analytics Identify your users across the many devices they use to tie their behavior together in a unified profile. Digital customer journeys Connect fragmented events into visualized journeys to discover where to improve your user experience. Product usage analytics Capture, aggregate, and analyze how user and feature engagement to improve digital experiences and revenue streams. “Product intelligence is not simply reporting numbers. It’s about helping the business make measurably better decisions.” John Humphrey Former Head of Data Science and Analytics ## Integrated from data to action—and back again Handle a firehose of data from diverse sources and connect data to power personalized experiences. ## Customized to fit how and what your team builds Looking for extra horsepower to fit your unique analytics needs? We’ve got you covered. Govern **Improve data integrity, accessibility and control** - Expedite your QA and data validation process - Define the rules for data collection - Correct implementation errors without writing code [Learn more](https://amplitude.com/govern) Query **Direct data access for custom analytics** - Track and share any metric with custom queries - Get raw access to your product data with Snowflake - Benefit from Amplitude’s merged users and clean schema [Learn more](https://amplitude.com/query) Accounts **Accelerate SaaS product growth** - Identify features that drive account conversion - Sync critical data from integrations like Salesforce and Zendesk - Focus on the right accounts impacting ROI [Learn More](https://amplitude.com/accounts) Scale **Access billions of user actions without compromise** - Sample your high volume user base without sacrificing accuracy - Get instant answers at any event volume - Customize your sampling rate [Learn More](https://amplitude.com/scale) Insight **Ship fast and learn more with automatic alerts** - Get notified on changes in product performance - Closely monitor KPI trends and anomalies - Instantly surface patterns in your product data [Learn More](https://amplitude.com/insight) Portfolio **Analyze engagement across multiple applications** - Automatically merge user IDs across platforms and products - Understand how users move between platforms and products - Get a single click executive view of a company’s product health [Learn More](https://amplitude.com/portfolio) Engage **Behavioral targeting made easy** - Personalize experiences with users’ actual behavior - Scale programmatic campaigns to hundreds of segments - Measure campaign impact on revenue-producing outcomes [Learn more](https://amplitude.com/engage) ## Product-led Practices Get Results Businesses that use product intelligence tools are more than 5.5x likely to see >25% revenue growth year over year. Learn more in the Product Intelligence Report. [Download the Report](https://info.amplitude.com/product-intelligence-report) ## Explore the latest and greatest from Amplitude What's new? Amplitude innovates fast so you can build even faster. Check out our exciting new capabilities. [Learn more](https://blog.amplitude.com/category/inside-amplitude) Why Amplitude? Learn why over 5000 teams and 24 of the Fortune 100 choose Amplitude to build better product experiences. [Learn more](https://amplitude.com/why-amplitude)