# Product Intelligence Report | Amplitude

Discover how businesses thrive in the digital age with insights from 350+ product leaders. Download the Product Intelligence Report for strategic growth

Source: https://amplitude.com/en-us/product-intelligence-report

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# Product Intelligence Report

Amplitude surveyed 350+ product leaders to find out how businesses in today’s world achieve digital success.

[Download The Report](/#download-the-report)

## Growth in a Pandemic Requires a New Set of Tools

**Achieving digital success is a do-or-die challenge** for businesses in today’s world. The vast majority of organizations know they need a better understanding of their users’ behavior to move fast and build products their customers want, but they’re stalled on the next step. Indeed, **94% of business leaders say that understanding user behavior is a priority, but 71% are unsure of how to do so.**

These companies need a new set of tools to help them understand, attract, and retain customers. They need product intelligence.

Our research finds that businesses using product intelligence tools are **5.5 times more likely to see >25% revenue growth year over year** than those who aren’t using it.

## A Lack of Data Inhibits Teams

- **Minimal access to the right tools**Only 20% of product teams have access to product intelligence tools with behavioral insights.
- **Rampant delays**69% of teams must wait a few days to a week to answer simple questions about user behavior.
- **Compromised decisions**59% of businesses rely on instinct when they can’t access behavioral insights right away.

## Product-Led Practices Get Results

Product-led companies have a product person in the C-suite, give product teams autonomy, and break down silos. All of these practices have a direct impact on businesses’ bottom line.

Companies with a CPO are **6.5x more likely to grow** revenue >25% year over year and **3.5x more likely to ship** new end-user functionality each week.

Autonomous product teams are **5x more likely to grow** revenue >25% year over year and **ship more releases by an order of 2.5x.**

## Half of survey respondents said their product teams are siloed. Only 13% said their product teams were fully cross-functional.

## 2020 DIGITAL EXPERIENCE IN NUMBERS

### 49%

of companies struggle to understand why users behave the way they do.

### 63%

of C-suite executives say they don’t know exactly what to do to become more product-led as a business.

### 6x

more likely to ship weekly product releases when using product intelligence than without such tools.

## 57% of businesses say that product behavioral data has a significant influence on their road maps, but only 20% use a product intelligence tool that offers behavioral analysis.

## Download the full report

Fill out the form below and you’ll get immediate access to our 2020 Product Intelligence Report.

## Methodology

The Amplitude Product Intelligence Report is based on data from an independent quantitative study conducted by [Adience](https://www.hello-adience.com/), which surveyed 359 digital product decision-makers by telephone and online in August 2020. Adience is a research consultancy that specializes in conducting global B2B market research.