# Feature Management powered by customer insights | Amplitude Supercharge dev cycles with feature management powered by Amplitude. Build fast, ship with control, learn faster, and deliver more impact with one platform. Source: https://amplitude.com/en-us/feature-management --- ###### Feature Management # Ship what users need before they even ask Supercharge dev cycles with smarter feature management. Build fast, ship with control, learn faster, and deliver more impact. [Start building now](https://app.amplitude.com/signup) ### Trusted by leaders [Case Study](/blog/myswimpro-experiment-growth) [Case Study](/case-studies/calm) [Case Study](/blog/brainly-analytics-experiment-conversions) ### Build, target, and release—without risk ###### Implement without limits Gain more flexibility with client-side or server-side flags to ship exactly to your specifications. [Learn more ](https://amplitude.com/docs/feature-experiment/local-evaluation#implementation) ###### Target and personalize with ease Deliver personalized experiences with seamless user targeting—no integration required. [Learn more ](https://help.amplitude.com/hc/en-us/articles/9795802005019-Define-your-experiment-s-audience) ###### Learn more and ship faster Connect delivery with impact by incorporating real-time feedback from every release. [Learn more ](https://help.amplitude.com/hc/en-us/articles/360061687611-Test-and-launch-your-experiment) ### Unify your dev cycles - Implement flexibly to satisfy any use case - Streamline targeting without convoluted integrations - Surface user-level insights with built-in ID resolution - Easily manage progressive rollouts with a few clicks - Surface issues and rollback in real-time - Understand** **usage and adoption with automated insights - Optimize faster based on real-time feedback ### Discover why engineers love Amplitude Learn how engineering teams use Amplitude to build better tech solutions. ###### [MySwimPro](/blog/myswimpro-experiment-growth) [MySwimPro decreased its change failure rate from 30% to 6%, increased experiment velocity by 10X, and boosted ARPU by 70%.](/blog/myswimpro-experiment-growth) [Read blog post ](/blog/myswimpro-experiment-growth) ###### [Unity](/blog/analytics-culture-unity) [Unity switched from Google Analytics to Amplitude for analysis and feature flags to fine-tune their experiences.](/blog/analytics-culture-unity) [Read blog post ](/blog/analytics-culture-unity) ###### [Shift](/blog/shift-product-improvement-analytics) [Learn how the team at Shift uncovered product improvement opportunities using self-serve data and analytics.](/blog/shift-product-improvement-analytics) [Read blog post ](/blog/shift-product-improvement-analytics) “It used to take us days to figure out what was going on in the product. Now it takes 20 minutes because we drill in, we can see exactly where the problem is, and we can fix it.” Nick Newell VP of Engineering, MySwimPro ### Build smarter and faster without sacrificing control or performance Enhance every release with the tools you need all in one place to build, test, and optimize code. ###### [Enterprise-level feature flags](https://help.amplitude.com/hc/en-us/articles/360061687311-Working-with-feature-flags-and-feature-rollouts) [See how new features influence key metrics like user growth and feature adoption.](https://help.amplitude.com/hc/en-us/articles/360061687311-Working-with-feature-flags-and-feature-rollouts) [Learn more ](https://help.amplitude.com/hc/en-us/articles/360061687311-Working-with-feature-flags-and-feature-rollouts) ###### [Auto-generated dashboards](https://amplitude.com/blog/amplitude-experiment-enterprise-feature-management) [Gain immediate feedback from every release, with insights about feature adoption and engagement.](https://amplitude.com/blog/amplitude-experiment-enterprise-feature-management) [Learn more ](https://amplitude.com/blog/amplitude-experiment-enterprise-feature-management) ###### [Full control for every flag](https://help.amplitude.com/hc/en-us/articles/4416438117147-Set-app-level-user-permissions-in-Experiment#h_01HHD8HS5HV302S3KGFDKE3V4T) [Ensure the right team members have access to the right controls to minimize unforeseen errors.](https://help.amplitude.com/hc/en-us/articles/4416438117147-Set-app-level-user-permissions-in-Experiment#h_01HHD8HS5HV302S3KGFDKE3V4T) [Learn more ](https://help.amplitude.com/hc/en-us/articles/4416438117147-Set-app-level-user-permissions-in-Experiment#h_01HHD8HS5HV302S3KGFDKE3V4T) ###### [Local evaluation](https://www.docs.developers.amplitude.com/experiment/general/evaluation/local-evaluation/) [Deliver performant releases with near-zero latency.](https://www.docs.developers.amplitude.com/experiment/general/evaluation/local-evaluation/) [Learn more ](https://www.docs.developers.amplitude.com/experiment/general/evaluation/local-evaluation/) ###### [Remote evaluation](https://www.docs.developers.amplitude.com/experiment/general/evaluation/remote-evaluation/) [Target by user context with identity resolution built-in.](https://www.docs.developers.amplitude.com/experiment/general/evaluation/remote-evaluation/) [Learn more ](https://www.docs.developers.amplitude.com/experiment/general/evaluation/remote-evaluation/) ###### [Flexible APIs](https://amplitude.com/docs/apis/experiment/experiment-evaluation-api) [Manage rollouts and connect to CI/CD pipelines with ease.](https://amplitude.com/docs/apis/experiment/experiment-evaluation-api) [Learn more ](https://amplitude.com/docs/apis/experiment/experiment-evaluation-api) ### Resources for engineers ###### [Your Guide to Scaling Feature Experimentation](/resources/feature-experimentation-guide) [Learn how to run tests like the best with proven experiment insights from product experts.](/resources/feature-experimentation-guide) [Get the guide ](/resources/feature-experimentation-guide) ###### [The Role of Feature Management in Successful Product Development](https://amplitude.com/blog/role-of-feature-management) [Discover how to use feature management to build innovative products with insights from Forrester Principal Analyst Chris Condo.](https://amplitude.com/blog/role-of-feature-management) [Read the blog ](https://amplitude.com/blog/role-of-feature-management) ###### [Data-Driven Development: Your Blueprint for Success](https://amplitude.com/resources/data-driven-delivery-transformation) [See how companies use data-driven development to build smarter and learn how you can get started.](https://amplitude.com/resources/data-driven-delivery-transformation) [Get the guide ](https://amplitude.com/resources/data-driven-delivery-transformation) ### Ready to deliver better experiences? [Start building now](https://analytics.amplitude.com/signup)