# Marketing and Web Analytics | Amplitude Try Amplitude free for marketing analytics to drive ROI. Improve conversion rates, optimize performance marketing spend, and scale personalization. Source: https://amplitude.com/en-us/solutions/marketing --- ###### Amplitude for Marketers # Make every marketing move count Every marketing dollar matters. Amplitude shows which campaigns and channels drive real value so you can double down on what works. [Start for free](https://app.amplitude.com/signup)[Talk to us](/marketer-contact-sales) ### See how marketers drive ROI with Amplitude Stop guessing and start taking action with data-driven insights, testing, audience activation, and more—all in one unified platform. ### See what drives retention to find and keep your best customers Amplitude shows you where users drop off and why—so you can act fast to convert more visitors into customers. - **Spot the drop-offs:** Funnel analysis and journey maps show where users bail - **See the “why”:** [Session Replay](https://amplitude.com/session-replay) and [Heatmaps](https://amplitude.com/heatmaps) reveal real-time behavior and frustration points - **Test what works:** Run experiments and optimize experiences without relying on developers * **Out-of-the-box reporting:** Track ads, channels, and landing page performance in one place * **Know your true ROI:** Tie campaign performance to downstream impact on engagement, retention, and revenue * **Align across teams:** Give marketing and product one full-funnel view of customer behavior and shared metrics - **Segment your most valuable users:** Behavioral cohorts reveal who’s ready to convert and why - **Connect your stack:** Seamlessly sync segments to platforms and channels like Braze, Marketo, Facebook, and more - **Activate with ease:** Launch targeted campaigns with self-serve audience activation—no analyst or ops required “By using Amplitude, we’ve validated marketing strategies—unlocking invaluable insights into customer behavior, campaign optimization, and performance measurement.” Bjorn Seaton Marketing Analytics Manager, Trendhim ### Empowering tools for marketing teams ###### Pre-built marketing reports Get out-of-the-box insights for channels, campaigns, ads, and landing pages—all in one place. [Learn more ](/web-analytics) ###### Audience Activation Personalize campaigns in real time with segmentation, AI-powered predictions, and automated syncs. [Learn more ](/activation) ###### Integrated experimentation Safely test and release new experiences across apps, channels, and websites—without relying on developers. [Learn more ](/web-experimentation) ###### Session Replay Marry rich quantitative insights with real-time qualitative feedback to reconstruct digital experiences. [Learn more ](/session-replay) ###### Guides and Surveys Deliver tours, surveys, and announcements that target users based on their actual product usage. [Learn more ](/guides-and-surveys) ###### Identity resolution Maintain one unified profile for each customer that draws from all touchpoints, channels, and devices. [Learn more ](https://help.amplitude.com/hc/en-us/articles/115003135607-Track-unique-users) ### Integrate Amplitude with your favorite marketing platforms and channels [See integrations](/integrations) ### Marketers beat their metric goals with Amplitude ###### [Avito](/blog/avito-access-user-behavior-data) [Engagement data helped Avito improve retention by 100% while reducing acquisition costs by 3x.](/blog/avito-access-user-behavior-data) [Read blog post ](/blog/avito-access-user-behavior-data) ###### [TicketSwap](/blog/ticketswap-amplitude-growth-optimization) [TicketSwap brought users back to their site and increased sales funnel completion by 15%.](/blog/ticketswap-amplitude-growth-optimization) [Read blog post ](/blog/ticketswap-amplitude-growth-optimization) ###### [WeMoney](/blog/increasing-retention-wemoney) [WeMoney increased retention by 20% and reduced customer acquisition costs by 2x.](/blog/increasing-retention-wemoney) [Read blog post ](/blog/increasing-retention-wemoney) ### Break up with bad analytics Lack of self-service insights. Suspect data quality. Not playing nice with the modern marketing stack. Legacy analytics tools are holding you back. Breaking free can seem daunting—but we have the tools, frameworks, and expertise to make your migration to Amplitude the fresh start you need. [Switch from Google Analytics](/compare/google-analytics)[Switch from Adobe Analytics](https://amplitude.com/compare/adobe) ### Resources ###### Guides and worksheets [Acquisition Playbook: Mastering Customer Acquisition Strategy](https://amplitude.com/resources/mastering-acquisition) [The Amplitude Guide to Personalization at Scale](https://amplitude.com/resources/personalization-at-scale) [Three Worksheets to Elevate Your Marketing Strategy](https://amplitude.com/resources/marketing-worksheets) ###### Blog posts [Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform](https://amplitude.com/blog/Marketing-Product-Teams-Unified-Analytics-Platform) [Retail Media Networks and the Future of Advertising](https://amplitude.com/blog/retail-media-networks) [Top 10 Ways Marketers Love to Use Amplitude](https://amplitude.com/blog/top-10-marketers) ###### Videos [The Ultimate YouTube Playlist: Amplitude for Marketers](https://www.youtube.com/watch?v=05-yQVOcqT8\&list=PLTuo2iFAKrD81kAyApTtyEEi9XUMDUQYr) [Amplitude Step-by-Step with Timo Dechau](https://amplitude.com/resources/ecommerce-timo-dechau) [The New Rules of Conversion Rate Optimization](https://amplitude.com/new-rules-of-conversion-rate-optimization) ### Ready to explore Amplitude? [Start for free](https://analytics.amplitude.com/signup)[Talk to us](/marketer-contact-sales) ### Frequently asked questions Yes—it’s for both. Amplitude gives marketing and product teams one place to collaborate on the same real-time behavioral insights. Marketers can use these self-serve insights to see what drives acquisition, engagement, and revenue—without relying on analysts. They can also take action to optimize and personalize the entire customer journey quickly and at scale. Marketing teams use Amplitude whenever they need to understand the customer journey across websites, apps, channels, and campaigns—and then be able to improve and personalize that journey. Often, this means they focus on conversion rate optimization, improving campaign ROI, or activating valuable behavioral segments in channels or marketing engagement platforms, like Braze. Marketers also choose Amplitude when they want to stop using multiple disparate tools and consolidate their digital analytics. With Amplitude, they get one unified platform to collaborate with digital product teams using shared insights and metrics. Google Analytics is incredibly popular, but the migration to GA4 has been rocky for Google Analytics customers. Marketing teams turn to Amplitude when they need deeper self-service insights and better choices for integrating with their best-of-breed martech stack or when they have concerns about GA4 compliance with HIPAA, GDPR, and other regulations. [Learn more](https://amplitude.com/amplitude-vs-google-analytics). Unlike Adobe Analytics, Amplitude is easy to use, built for both web *and* product insights, easily integrates with a best-of-breed martech stack (including data warehouses), and is often much more cost effective for licensing, implementation, and maintenance. [Learn more](https://amplitude.com/amplitude-vs-adobe).