# Even distribution for Guides and Surveys — Amplitude Changelog

Guides and surveys can now spread their audience evenly over time instead of hitting everyone at once.

Source: https://amplitude.com/en-us/releases/even-distribution-for-guides-and-surveys

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[Changelog](/releases)/Even distribution for Guides and Surveys

Guides and SurveysSep 10, 2026

# Even distribution for Guides and Surveys

Guides and surveys can now spread their audience evenly over time instead of hitting everyone at once.

## What it is

**Description:** Guides and surveys can now spread their audience evenly over time instead of hitting everyone at once. Turn on *Even distribution* in Targeting and pick a period (30/60/90/180/365 days). Each user gets their own 14-day eligibility window placed at a stable, deterministic point inside that period, so the audience trickles in evenly and each user still only sees the guide once per period.

**Why:** With recurrence alone, every eligible user becomes eligible at the same moment. Customers running a quarterly NPS survey get a spike of responses in the first few days, nothing for the rest of the quarter, and a sample that's skewed toward whoever happened to be active that week. Spreading the window gives a steady response stream and a more representative sample, without anyone having to hand-manage waves of targeting.

**Where:** Guide or survey → Setup → Targeting → *Even distribution*. Requires the same entitlement as recurrence limits.

**When:** Now!

**Documentation:** <https://amplitude.com/docs/guides-and-surveys/setup-and-target#distribute-eligibility-evenly>

Release details

- Release ID

  even-distribution-for-guides-and-surveys

- Shipped

  Sep 10, 2026

- Area

  Guides and Surveys

[Follow ](/releases/feed.xml?area=Guides%20and%20Surveys)

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