# Real-Time Behavior Targeting for Web Experiment [Beta]

Real-time behavior targeting is now available for Web Experiment, enabling instant audience targeting based on user behavior.

Source: https://amplitude.com/en-us/releases/instant-real-time-behavior-targeting-for-web-experiment

---

<!--$-->

ExperimentMay 11, 2026

[\[All updates\]](/releases)

### Real-Time Behavior Targeting for Web Experiment \[Beta]

Nithya Rajendran

**Description:** Target users the moment they exhibit a behavior — no server-side evaluation, no delay. Real-time Behavioral Targeting lets you define client-side conditions (like adding an item to cart 3+ times) and serve the right experiment variant as soon as a user meets the targeting criteria. Learn more about real time behavioral targeting.

**Where:** Access via Web Experiment targeting settings. **When:** Available now on all plans.

<!--/$-->