# Amplitude Web Experiment GA — Amplitude Changelog

Visually edit, add custom code, or split traffic to different URLs with Web Experiment. Customers can create experiments with the no code visual editor and start running A/B tests fast and easy.

Source: https://amplitude.com/en-us/releases/web-experiment-ga

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[Changelog](/releases)/Amplitude Web Experiment GA

ExperimentOct 16, 2024

# Amplitude Web Experiment GA

Visually edit, add custom code, or split traffic to different URLs with Web Experiment. Customers can create experiments with the no code visual editor and start running A/B tests fast and easy.

## What it is

**Description:** Visually edit, add custom code, or split traffic to different URLs with a new product: Amplitude Web Experiment. Customers can create experiments with a no-code visual editor and start running A/B tests faster and more easily.

Amplitude Web Experiment GA Features include: • Visual Experiment Editor • Audience Targeting • Page Targeting • Change management

**Why:** Growth and Marketing teams are looking for a simple, no-code way to run experiments on their websites and landing pages to drive conversion. Web Experiment is the number one requested feature for experiments.

**Where:** Create an Experiment > Web

**Who:** Available for all plans, requires an upgrade to Growth to get advanced features.

**Additional Resources:** Demo: <https://amplitude.wistia.com/medias/sly2tuas56> Docs: <https://amplitude.com/docs/web-experiment/set-up-a-web-experiment>

Release details

- Release ID

  web-experiment-ga

- Shipped

  Oct 16, 2024

- Area

  Experiment

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