# Web Experiment in Marketing Hub

Enable creating web experiments directly from the marketing hub.

Source: https://amplitude.com/en-us/releases/web-experiment-in-marketing-hub

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ExperimentJan 30, 2025

[\[All updates\]](/releases)

### Web Experiment in Marketing Hub

Leo Jiang

**Description:** Customers can now create web experiments directly from the Marketing Hub.

**Why:** Makes it easier and faster for Marketers and Growth teams to identify an area to optimize and build an experiment to improve performance from one place.

**Where:** Marketing Hub -> Page Engagement, only when grouped by a URL.

**When:** Today

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