# Zoning Insights

Zoning Insights is a powerful tool that quickly identifies which elements on a site are converting visitors or losing them, providing actionable performance data in minutes.

Source: https://amplitude.com/en-us/releases/zoning-insights

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AnalyticsMay 27, 2026

[\[All updates\]](/releases)

### Zoning Insights

Chad Swenson

**What is Zoning Insights?** Every element on a site is either converting visitors or losing them. Figuring out which one used to take hours. Zoning Insights gets you there in minutes.

**Features** • Select any element on any page to see real-time performance data, including clicks, exposure, and revenue impact • Switch between overlays to find what's working and what isn't at a glance • Filter by Amplitude cohorts to see how different user segments behave on the same page • Drop high-intent users into dynamic cohorts for retargeting or experiments without leaving the workflow • Use automatically mapped page groups to aggregate performance across entire templates like PDPs or blogs • Get tailored recommendations you can test and target, right inside Amplitude • Share zone reports with your team or jump directly from a zone into a journey or replay

**Plans** All plans have access to Zoning Insights, and an add-on is available to access unlimited zones and overlays, revenue metrics, the Chrome extension, and more.

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