# Data Privacy in Analytics

Amplitude is the Digital Optimization System and the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100

Source: https://amplitude.com/en-us/resources/data-privacy-in-analytics-emea

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WEBINAR ON-DEMAND

# Data Privacy in Analytics

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Webinar Hosts:

Joy Udom

Senior Legal Counsel, International , Amplitude

Mike Hilberts

Principal Solution Consultant, Amplitude

Data Protection and Privacy Compliance are becoming more ubiquitous and gaining in importance. In recent years, legislation has reacted by introducing e.g. the GDPR, the UK Data Protection Law or the California Consumer Privacy Act and associated regulations (“CCPA”). European Regulators especially have been clear that they take data privacy of their citizens very seriously, as shown in the January 2022 ruling of the Austrian courts against a website that was using Google Analytics.

To learn more about the background of this ruling, why IP addresses and cookie identifier data are considered personal data and how analyzing data can be impacted, join our experts in the Data Privacy in Analytics webinar.

In this session you will learn:

- What is considered Personal Data
- How is it protected in the GDPR
- How does it apply in Digital Analytics