# Top 7 Reasons Leading Organizations Choose Amplitude Over Google Analytics

Discover why organizations choose Amplitude over Google Analytics: complete customer journey data, real self service, enhanced compliance, and more.


Source: https://amplitude.com/en-us/resources/google-analytics-vs-amplitude

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# Top 7 Reasons Leading Organizations Choose Amplitude Over Google Analytics

#### Get the comparison guide

See why companies across the globe have picked Amplitude

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For decades, Google Analytics was the go-to solution for website builders. However, marketers and product builders need more than just reporting on Google Ads—they need complete customer journey insights to optimize digital experiences.

In this guide, you'll learn:

- Why Google Analytics isn’t meeting the needs of a new generation of marketers and product builders
- How Amplitude and Google Analytics compare
- Which pitfalls and gaps exist in Google's solutions

Discover why Amplitude’s powerful self service, complete customer journey insights, open ecosystem, and privacy-first approach make more sense for your team.