# Designing High-Impact Experiments Learn how to design experiments that move the needle. Get a guide with expert insights and practical tips. Source: https://amplitude.com/en-us/resources/high-impact-experiments --- Your guide to moving the needle # Designing High-Impact Experiments #### Learn to run better tests Get proven experimentation strategies to drive conversion and fuel growth. You’ve devoted time, sweat, tears, and precious budget to running conversion rate tests—but the sad reality for marketers is that most experiments don’t move the needle. Unless you use the right approach. Written in partnership with [DoWhatWorks](https://www.dowhatworks.io/), our new guide shares exclusive strategies from more than 20,000 tests to help you test for insight and impact. Discover: - The **top two mistakes **in test design—and how to avoid them - The **top seven strategies** for winning experimentation strategies - **Real-world** **examples** of tests from the DoWhatWorks platform Learn to design better tests and start moving the needle on conversion.