# Getting Customers Hooked to Your Product

Discover how digital products can retain customers and decrease churn by getting them to form habits. With award-winning author, Nir Eyal.

Source: https://amplitude.com/en-us/resources/hooked-on-demand

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# Getting Customers Hooked to Your Product

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Speakers

Nir Eyal

Award-winning author

Jamie Lim

Senior Solutions Engineer, Amplitude

Nir Eyal, award-winning author of Hooked and guest speaker, describes how digital products can retain customers and decrease churn by getting them to form habits. The four-phase process creates an emotional association with your product, prompting customers to use it even without continuous marketing, ads, or other external triggers.

By the end of this expert-led session, you’ll understand how to:

- Increase retention by creating habit-forming products
- Tailor your strategy based on the triggers and actions that hook users
- Analyze your full customer journey and maximize engagement