# Driving Customer Engagement

Understand how to maximize user engagement within your product and measure the direct growth impact as a result of product-led initiatives. 

Source: https://amplitude.com/en-us/resources/plg-series-engagement-2022-emea

---

# Driving Customer Engagement

#### Watch On-Demand

<!--$!-->

<!--/$-->

WEBINAR HOSTS:

Andrea Wang

Senior Product Manager, Growth, Amplitude

Sam Edwards

Global Technology Partner Manager, Amplitude

Dora Kondeva

EMEA Marketing Director, Amplitude

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

- View On-Demand: [Define Your North Star](https://amplitude.com/resources/plg-series-north-star-2022-emea)
- View On-Demand: [Optimize for Retention](https://amplitude.com/resources/plg-series-retention-2022-emea)
- View On-Demand: Driving Customer Engagement

In this third session, attendees will learn:

- What product-led growth means and why it matters
- Why new user activation and engagement are key to your product strategy
- How to focus your product team to find new ways to deliver value to your users