# Driving User Engagement

Understand how to maximize user engagement within your product and measure the direct growth impact as a result of product-led initiatives.

Source: https://amplitude.com/en-us/resources/plg-series-engagement-220101-namer

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WEBINAR ON-DEMAND

# Driving User Engagement

#### Watch On-Demand

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Webinar Hosts:

Sam Edwards

Global Technology Partner Manager, Amplitude

Andrea Wang

Senior Product Manager, Growth, Amplitude

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.\
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In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

- **Watch On Demand**: [Define Your North Star](https://amplitude.com/resources/plg-series-north-star-220101-namer)
- **Watch On Demand**: [Optimize for Retention](https://amplitude.com/resources/plg-series-retention-220101-namer)
- **Watch On Demand**: Driving User Engagement

In this third session, attendees will learn:

- What product-led growth means and why it matters
- Why new user activation and engagement are key to your product strategy
- How to focus your product team to find new ways to deliver value to your users through engagement loops