# Define Your North Star

Understand which game of engagement your product is “playing” and how this ultimately impacts your team’s application of the North Star Framework, to define your North Star Metric.

Source: https://amplitude.com/en-us/resources/plg-series-north-star-2022-emea

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Webinar On-Demand

# Define Your North Star

#### Watch On-Demand

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Webinar Hosts:

Nate Franklin

Product Marketing Director, Amplitude

Jan van Zwet

EMEA Marketing Manager, Amplitude

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

- **Watch On-Demand:** Define Your North Star
- **Watch On-Demand:** [Optimize for Retention](https://amplitude.com/resources/plg-series-retention-2022-emea)
- **Watch On-Demand:** [Driving Customer Engagement](https://amplitude.com/resources/plg-series-engagement-2022-emea)

In this first session, attendees will learn:

- Definition of the North Star Metric and how it drives growth
- How to determine your product's North Star
- Case studies and best practices to start building your North Star