# Optimize for Retention

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

Source: https://amplitude.com/en-us/resources/plg-series-retention-summer-2022

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WEBINAR ON-DEMAND

# Optimize for Retention

#### Watch On-Demand

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WEBINAR HOSTS:

Abbie Kouzmanoff

PM Lead, Collaboration, Amplitude

Angela van Bragt

Field Marketing Manager EMEA, Amplitude

Joe Wilson

Senior Solutions Consultant, Amplitude

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

- **On-Demand: Optimize for Retention**
- On-Demand: [Driving Customer Engagement](https://amplitude.com/resources/plg-series-engagement-summer-2022)
- On-Demand: [Amplitude Demo](https://amplitude.com/resources/plg-series-demo-summer-2022)

In this first session **Optimize for Retention**, you will learn:

- Why focusing on retention helps you avoid the "leaky bucket"
- How to determine the right retention model for your product
- Which user behaviors are critical to growth