# 6 Worksheets to Understand, Improve, and Calculate Retention Rate

Understand, and enhance your product's retention with step-by-step instructions and analysis of critical events, user behavior, and onboarding funnel.

Source: https://amplitude.com/en-us/resources/retention-worksheets

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# 6 Worksheets to Understand, Improve, and Calculate Retention Rate

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**Get step-by-step instructions to improve retention for your product.**

Worksheet 1: **Determine Your Product’s Critical Event**

- Get a baseline understanding of new and current user activity
- Analyze your onboarding funnel conversion rate
- Identify common user paths

Worksheet 2: **Determine Your Product Usage Interval**

- Run a customer cohort analysis
- Measure how long it takes the cohort to perform the critical event
- Plot these time points and determine the usage interval

Worksheet 3: **Map Your Retention Lifecycle**

- Understand the difference between new, current, and resurrected users
- Measure your retention lifecycle split
- Calculate the pulse ratio

Worksheet 4: **Calculate and Impact Your Current User Retention**

- Run through a diagnostic of current users
- Identify behavioral personas and drivers of habit formation
- Find the actions that move current users from passive to core and from core to power

Worksheet 5: **Calculate and Impact Your New User Retention**

- Calculate the retention rate of your onboarding funnel
- Segment your funnel by properties and personas
- Identify behavioral drivers of onboarding and value discovery

Worksheet 6: **Calculate and Impact Your Resurrected User Retention**

- Compare the retention rate of resurrected users to that of current and new users
- Determine the opportunity size of resurrected users
- Identify triggers of resurrection and hypothesize customer retention strategies