# Unpacking Monetization with Madhavan Ramanujam

Get practical tips to jumpstart smarter monetization of your digital, software, and technology products.

Source: https://amplitude.com/en-us/resources/unpacking-monetization-with-madhavan-ramanujam

---

ON-DEMAND FIRE SIDE CHAT

# Unpacking Monetization with Madhavan Ramanujam

#### Watch On-Demand

<!--$!-->

<!--/$-->

FEATURING:

Ibrahim Bashir

Vice President of Product Management, Amplitude

Madhavan Ramanujam

Senior Partner, Simon-Kucher & Partners

If your company struggles with SaaS pricing strategy, you’re not alone.

Smart pricing begins with understanding your customers’ needs and what they value—so you can prioritize the innovations they’re willing to pay for.

**It’s time to treat pricing as a science, not an art..**

In this fireside chat between Amplitude’s Vice President of Product Ibrahim Bashir and monetization expert [Madhavan Ramanujam](https://www.simon-kucher.com/en/insights/monetizing-innovation) discover:

- What role monetization should play in your product development cycle
- How product leaders can drive past cross-functional deadlock around pricing
- How leading companies communicate their value—and tie that to their pricing.

Register to access the recording today to start designing your winning pricing strategy.