# Adapt Your Analytics for the New Digital Era

In this session, we’ll cover the fundamental need to move beyond basic web analytics and present product analytics as a solution to power your digital business. You’ll walk away with an understanding of web vs. product analytics, how the two complement each other, and actionable advice for using both.

Source: https://amplitude.com/en-us/resources/web-vs-product-analytics-webinar-apac

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WEBINAR ON-DEMAND

# Adapt Your Analytics for the New Digital Era

#### Watch On-Demand

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WEBINAR HOST:

Hiển Phan

Enterprise Product Marketing Director, Amplitude

The status quo for digital analytics is evolving to meet the needs of the current digital era. As organizations look to move beyond measuring digital experiences on the surface, **many teams are quickly switching to product analytics** in order to better measure success at the core of value creation: the digital journey and the product experience.

Join the webinar to understand why product analytics should optimize and power your digital business. As part of this presentation, we will cover:

- How Google Analytics and Amplitude are different
- Ways that Amplitude complements Google Analytics
- Use cases for Amplitude in the new digital era of analytics and customer experience
- Amplitude Analytics Template in Google Tag Manager