# Retention Resources | Amplitude | Amplitude We've curated top resources and best practices to help you improve retention. Learn proven strategies, track key metrics, and keep your customers coming back! Source: https://amplitude.com/en-us/retention-resources --- # Delight, Retain, Repeat: Retention Unlocked You've identified retention issues, and have new ideas for how to solve them - now what? We've curated our favorite resources about retention to help you keep customers for the long haul. ## Retention 101 Dive into the fundamentals of customer retention with our Retention 101 resources. Learn key strategies, best practices, and actionable insights to keep users engaged, reduce churn, and drive long-term success [](https://www.amplitude.com/resources/mastering-retention) Mastering User Retention Playbook Everything you need to know about retention in one playbook. [Download the playbook](https://www.amplitude.com/resources/mastering-retention) [](https://www.amplitude.com/resources/retention-worksheets) 6 Worksheets to Understand, Improve, and Calculate Retention Rate Step-by-step instructions to improve retention. [Fill out the worksheets](https://www.amplitude.com/resources/retention-worksheets) [](https://academy.amplitude.com/path/retain-and-engage-your-users-for-long-term-growth-learning-path) Drive Product Growth With Retention and Engagement Learn how to measure user retention in Amplitude. [Take the course](https://academy.amplitude.com/path/retain-and-engage-your-users-for-long-term-growth-learning-path) ## Stop churn in its tracks Stopping customer churn is on everyone's mind. We handpicked these resources from various blogs and newsletters for proven strategies, actionable insights, and quick steps to keep your customers loyal and engaged. [](https://blog.hubspot.com/service/how-to-reduce-customer-churn) 12 Tips to Reduce Customer Churn Boost customer loyalty with HubSpot's top 12 tips. [Read the blog](https://blog.hubspot.com/service/how-to-reduce-customer-churn) [](https://www.lennysnewsletter.com/p/how-to-increase-your-retention-issue) How to Increase Your Retention Strategies from Lenny Rachitsky to boost product retention. [Read Lenny's newsletter](https://www.lennysnewsletter.com/p/how-to-increase-your-retention-issue) [](https://www.growthunhinged.com/p/how-to-stop-churn) Here's How to Stop Churn 8 tips from Kyle Poyar, author of Growth Unhinged newsletter on how to reduce churn. [Read the newsletter](https://www.growthunhinged.com/p/how-to-stop-churn) Churn Calculator ## Discover Your Churn Rate In just a few clicks, you can understand the rate at which customers stop using your product or service over a given time. It’s necessary to have a pulse on churn as it’s used to measure customer retention and satisfaction and impacts your business's sustainability and long-term growth. [Calculate your churn rate](https://amplitude.com/calculate/churn-rate) ## Best practices for engaging customers Boost your retention strategy with proven best practices. Dive into these resources to discover what works, how to implement it, and start driving results today. [](https://amplitude.com/blog/showcaseidx-data-driven-retention) How Showcase IDX Uses Data to Improve Retention Learn how a fast-growing property search engine leverages data, boosting retention and engagement in the process. [Read the case study](https://amplitude.com/blog/showcaseidx-data-driven-retention) [](https://www.amplitude.com/resources/plg-series-retention-2022-emea) Optimize for Retention Leading brands are focused on retention— learn what they are doing in this expert-led, three-part webinar series. [Watch the webinar](https://www.amplitude.com/resources/plg-series-retention-2022-emea) [](https://www.zendesk.com/blog/customer-retention/) Customer Retention: Metrics, Strategies, and Examples Discover tried-and-true customer retention strategies to keep customers coming back. [Read the blog](https://www.zendesk.com/blog/customer-retention/) ## Retention metrics that matter Measuring the right metrics is crucial for improving retention. Explore these resources to learn which metrics to measure, how to track them, and actionable steps to enhance your retention strategy. [](https://blog.hubspot.com/service/customer-retention-metrics) 10 Customer Retention Metrics & How to Measure Them Read HubSpot's top 10 customer retention metrics and find out how to measure them. [Read the list](https://blog.hubspot.com/service/customer-retention-metrics) [](https://productled.com/blog/customer-retention-metrics-in-saas-that-matter) Customer Retention Metrics: What They Are and How to Improve Yours Find out the core customer retention metrics to monitor, along with how to measure and improve them. [Read the article](https://productled.com/blog/customer-retention-metrics-in-saas-that-matter) [](https://www.youtube.com/watch?v=umMPz2VXibY) Calculate Customer Churn in 6 Clicks Learn how to calculate customer churn rate with just a few clicks in Amplitude. No formula needed. [Watch the video](https://www.youtube.com/watch?v=umMPz2VXibY) Product Benchmark Metrics ## Check out how your retention metrics measure up See product benchmarks across industries, regions, and company sizes to better understand the relative performance of your key product indicators, such as activation, engagement, and retention. [View metrics](https://amplitude.com/benchmarks) ## Master the art of analyzing retention Explore these resources to track, analyze, and act on key metrics that keep your customers coming back. [](https://amplitude.com/blog/why-churn-analysis-is-the-key-to-improving-customer-retention) Why Churn Analysis is the Key to Improving Customer Retention Churn analysis helps you understand the problems that make your customers stop using your product. Fixing them supercharges your retention. [Check out the blog](https://amplitude.com/blog/why-churn-analysis-is-the-key-to-improving-customer-retention) [](https://amplitude.com/blog/retention-rate-meaning-use-cases-and-more) Retention Rate: Definition, Strategies, & Examples Learn what retention rate is and how companies can positively impact it to achieve sustainable growth and revenue. [Read the blog](https://amplitude.com/blog/retention-rate-meaning-use-cases-and-more) [](https://amplitude.com/guides/retention-analytics) Retention Analytics: Retention Analytics for Stopping Churn in its Tracks Get actionable retention analytics that show you how to prevent churn and grow your base of loyal users. Drive retention throughout the user lifecycle. [Read the guide](https://amplitude.com/guides/retention-analytics) ## Stopping churn is just the start Power up your profitability and boost customer lifetime value by joining the leading organizations with Amplitude. Get started today with a free account and gain instant access to our features. [Get started for free](https://analytics.amplitude.com/signup)[Explore the demo](https://analytics.amplitude.com/demo)