# Structuring & Trusting Your Data with Amplitude | Amplitude Learn how to structure and maintain clean, trustworthy data for product analytics. Discover best practices for creating events, managing properties, modeling data, and ensuring data quality. Source: https://amplitude.com/en-us/structuring-your-data --- Getting Started # Structuring & Trusting Your Data Build a solid foundation for reliable analytics by structuring your data effectively with Amplitude. Learn how to create custom events, understand properties, model data, and maintain quality to ensure accurate, actionable insights. Step One ## Create & Manage Custom Events Design and implement events that capture key user actions in your product. Learn how to define, structure, and manage custom events to answer business-critical questions and power your analysis. [](https://amplitude.com/docs/data/custom-events) Custom Events Overview Understand how creating a custom event can support your analysis. [Read the docs](https://amplitude.com/docs/data/custom-events) [](https://amplitude.com/docs/analytics/charts/event-segmentation/event-segmentation-in-line-events) In-Line Custom Events Combine multiple existing events into a custom event from within your event segmentation or funnel charts. [Read the docs](https://amplitude.com/docs/analytics/charts/event-segmentation/event-segmentation-in-line-events) [](https://amplitude.wistia.com/medias/86y7sd92pm) Custom Events Part 2 How to use Any Event to create a custom event. [Watch the video](https://amplitude.wistia.com/medias/86y7sd92pm) [](https://amplitude.com/docs/analytics/charts/group-events) Group Events Together How to group two or more events together as a single step in the Events module. [Read the docs](https://amplitude.com/docs/analytics/charts/group-events) Step Two ## Understand Event & User Properties Properties add context to events and users—helping you understand the *who*, *what*, *where*, and *why* behind every action. Learn how to set up, manage, and use properties effectively to unlock rich insights. [](https://amplitude.wistia.com/medias/zkv2xqrbh3) Simplifying Data Analysis Understand what custom events are, why they matter, and how to use them to measure key user behaviors. [Watch the video](https://amplitude.wistia.com/medias/zkv2xqrbh3) [](https://amplitude.com/docs/get-started/user-property-definitions) User Property Definitions Understand how Amplitude defines user properties. [Read the docs](https://amplitude.com/docs/get-started/user-property-definitions) [](https://amplitude.com/docs/data/user-properties-and-events) User and Event Properties Overview Learn the differences between user properties and event properties, and use each type appropriately and effectively in your analyses. [Read the docs](https://amplitude.com/docs/data/user-properties-and-events) Step Three ## Establish a Clean & Reliable Data Structure A solid data foundation is essential for trustworthy analytics. Discover best practices for organizing events and properties, maintaining naming conventions, and ensuring data consistency across teams. [](https://amplitude.wistia.com/medias/c53out57nb) Tracking Unique Users with Amplitude You’ll learn how device IDs, user IDs, and Amplitude IDs work together to prevent double counting across devices, sessions, and authentication states. [Watch the video](https://amplitude.wistia.com/medias/c53out57nb) [](https://amplitude.wistia.com/medias/yh4wziu0h8) Using Tags and Categories for Events How to use tags and categories to organize your data. [Watch the video](https://amplitude.wistia.com/medias/yh4wziu0h8) [](https://academy.amplitude.com/path/essentials-of-data-management-learning-path?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Essentials of Data Management Learn new tools and strategies for governing and maintaining your Amplitude data for continued business value. [Take the course](https://academy.amplitude.com/path/essentials-of-data-management-learning-path?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) [](https://amplitude.wistia.com/medias/b9x56fy6a9) Object Management & Official Dataset Create official content in the form of custom event metrics. [Watch the video](https://amplitude.wistia.com/medias/b9x56fy6a9) Step Four ## Use Advanced Data Modeling Techniques Take your analytics to the next level by applying advanced modeling concepts—like event segmentation, data joins, and calculated properties. Learn how to build flexible, powerful models that support complex business questions. [](https://amplitude.com/docs/analytics/charts/event-segmentation/event-segmentation-custom-formulas) Custom Formulas: Syntax and Definitions Understand and use custom formulas in Amplitude to create exactly the analysis you need [Read the docs](https://amplitude.com/docs/analytics/charts/event-segmentation/event-segmentation-custom-formulas) [](https://academy.amplitude.com/create-advanced-visualizations-with-custom-formulas?next=%2Fcreate-advanced-visualizations-with-custom-formulas%2F2216778?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Create Advanced Visualizations with Custom Formulas Learn to use custom formulas in Amplitude to compare segments, create advanced metrics, and visualize trends. [Take the course](https://academy.amplitude.com/create-advanced-visualizations-with-custom-formulas?next=%2Fcreate-advanced-visualizations-with-custom-formulas%2F2216778?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) [](https://amplitude.com/docs/analytics/behavior-offset) Behavior Offset Learn how to use behavior offsets in Amplitude to segment users across two distinct time periods, compare cohorts, and uncover actionable insights for growth strategies. [Read the docs](https://amplitude.com/docs/analytics/behavior-offset) Step Five ## Monitoring & Maintaining Data Quality Data integrity is not a one-time task. Learn how to monitor data health, detect anomalies, and maintain accuracy over time. Build systems to catch issues early and ensure your analytics stay reliable as your product evolves. [](https://amplitude.com/blog/poor-data-quality?siteLocation=Read+the+docs) How Data Quality Impacts Analysis Poor data quality hinders the ability to deliver insights and drive business success. Here's how to overcome it. [Read the blog](https://amplitude.com/blog/poor-data-quality?siteLocation=Read+the+docs) [](https://amplitude.com/docs/analytics/charts/build-charts-add-user-segments) Proactive Data Governance Use the enhanced data management capabilities to ensure that your Amplitude data is error-free, trustworthy, and consistent. [Read the blog](https://amplitude.com/docs/analytics/charts/build-charts-add-user-segments) [](https://academy.amplitude.com/data-governance-and-maintenance-best-practices?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Data Governance and Maintance Best Practices [Take the course](https://academy.amplitude.com/data-governance-and-maintenance-best-practices?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) ## Ready to keep learning? Learn how to share insights effectively and drive alignment. [Collaborating & Communicating with Data](/www.amplitude.com/collaborating-with-data)