# Mobile Subscription App Engagement and Retention Dashboard by Olga Berezovsky from MyFitnessPal | Amplitude This dashboard provides an overview of the key metrics for a media streaming app to measure engagement and retention on the platform. Source: https://amplitude.com/en-us/templates/mobile-subscription-app-engagement-and-retention-dashboard --- [< Templates](/templates) # Mobile Subscription App Engagement and Retention Dashboard by Olga Berezovsky from MyFitnessPal Dashboard by Olga Berezovsky ###### CREATED BY Olga Berezovsky Head of Data & Analytics [](https://www.linkedin.com/in/olgaberezovsky)[](https://x.com/OlgaBerezovsky)[](http://olgaberezovsky.com/) Understanding the frequency and volume of product usage is the first step in unlocking insights into user engagement and behavioral analytics. Use this dashboard to report on essential product usage metrics such as Daily Active Users (DAU), the DAU/MAU ratio, average usage per user, and key retention metrics. These charts will help you identify specific user behavioral patterns and confirm daily or weekly usage cycles. [View dashboard in demo](https://app.amplitude.com/analytics/demo/dashboard/starter-template/olga_berezovsky_app_engagement)[Try it in Amplitude](https://app.amplitude.com/dashboard/starter-template/olga_berezovsky_app_engagement) [](/templates/dashboards)[](/templates/engagement)[](/templates/retention) ###### Understanding the frequency and volume of product usage is the first step in unlocking insights into user engagement and behavioral analytics. Use this dashboard to report on essential product usage metrics such as Daily Active Users (DAU), the DAU/MAU ratio, average usage per user, and key retention metrics. These charts will help you identify specific user behavioral patterns and confirm daily or weekly usage cycles. ## About this template The Mobile Subscription App Engagement and Retention Dashboard template is designed to provide app developers with insights into user behavior, helping to track engagement levels and retention rates over time. It includes visualizations of metrics such as session frequency and user lifecycle stages, enabling teams to identify trends, optimize user experiences, and enhance customer loyalty. ## How this template works Unlock the full potential of your data with our step-by-step template. 1\. Click "Try it in Amplitude" if you have sufficient data in an Amplitude account, or click "View chart in demo". 2\. Replace the dashboard's placeholder content with your own events by clicking on the event names within the "Events" panel and selecting from the menu. 3\. Save the chart and share it with your team. ##### About Amplitude Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people use their products, they can deliver better experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2. ##### Recommended Integrations - [ProductBoard](/integrations/productboard) - Productboard is a product management platform that provides a single source of truth for all customer data, helping teams uncover trending user needs. - [Appcues](/integrations/appcues) - Appcues supports personalized, targeted in-app onboarding messages, modals, and hotspots to guide specific user segments through a tour or to pinpoint key page elements. - [Apptimize](/integrations/apptimize) - Apptimize empowers product teams to create the best possible experience for individual users through data-driven A/B tests and personalized promotions and feature releases. ##### Mobile Subscription App Engagement and Retention Dashboard by Olga Berezovsky from MyFitnessPal ##### Created by Olga Berezovsky is an analyst and data scientist. Born in Ukraine and based in San Francisco. She is previously the head of a product analytics team at MyFitnessPal and worked at Change.org, Microsoft, First Republic Bank, and quite a few big and small startups. ## Frequently Asked Questions Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Yes, Amplitude is free to get started. Our [Starter plan](https://amplitude.com/pricing) includes up to 50K MTUs, out-of-the-box [Analytics](https://amplitude.com/amplitude-analytics) and templates, [Session Replay](https://amplitude.com/session-replay), [Web Experimentation](https://amplitude.com/web-experimentation), and more—all at no cost. #### Related templates [](/templates/marketing-analytics-dashboard) Marketing Analytics Templates by Amplitude ##### [Marketing Analytics Dashboard](/templates/marketing-analytics-dashboard) [](/templates/product-kpi-dashboard) Product KPIs Templates ##### [Product Analytics KPI Dashboard Template Example](/templates/product-kpi-dashboard) [](/templates/funnel-analysis-dashboard) Funnel Analysis Templates ##### [Funnel Analysis Dashboard Template Example](/templates/funnel-analysis-dashboard) [](/templates/twilio-segment-product-kpi-dashboard) Dashboard Templates ##### [Twilio Segment Product KPI Dashboard](/templates/twilio-segment-product-kpi-dashboard)