# Returning User Percentage Analysis Chart | Amplitude

Calculate the percentage of active users who are returning, aiding in understanding user retention and platform loyalty. Suitable for product managers, marketers, and analysts focusing on user engagement strategies.

Source: https://amplitude.com/en-us/templates/returning-user-percentage-analysis-chart

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[< Templates](/templates)

# Returning User Percentage Analysis Chart

What percent of active users are returning?

Calculate the percentage of active users who are returning, aiding in understanding user retention and platform loyalty. Suitable for product managers, marketers, and analysts focusing on user engagement strategies.

[View chart in demo](https://app.amplitude.com/analytics/demo/dashboard/starter-template/USER_ACTIVITY_REPORT)[Try it in Amplitude](https://app.amplitude.com/dashboard/starter-template/USER_ACTIVITY_REPORT)

[](/templates/user-activity)[](/templates/retention)

###### Calculate the percentage of active users who are returning, aiding in understanding user retention and platform loyalty. Suitable for product managers, marketers, and analysts focusing on user engagement strategies.

## How this template works

Unlock the full potential of your data with our step-by-step template.

1\. Click "Try it in Amplitude" if you have sufficient data in an Amplitude account, or click "View chart in demo".

2\. Replace the dashboard's placeholder content with your own events by clicking on the event names within the "Events" panel and selecting from the menu.

3\. Save the chart and share it with your team.

##### About Amplitude

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people use their products, they can deliver better experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2.

##### Returning User Percentage Analysis Chart

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## Frequently Asked Questions

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

Yes, Amplitude is free to get started. Our [Starter plan](https://amplitude.com/pricing) includes up to 50K MTUs, out-of-the-box [Analytics](https://amplitude.com/amplitude-analytics) and templates, [Session Replay](https://amplitude.com/session-replay), [Web Experimentation](https://amplitude.com/web-experimentation), and more—all at no cost.

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