# Video Series: Expert GA4 vs. Amplitude Comparison  | Amplitude

Compare Google Analytics 4 and Amplitude, including core metrics, campaign performance, and finding and activating valuable audience segments. 

Source: https://amplitude.com/en-us/timo-dechau-ga4-vs-amplitude

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From Timo Dechau, sponsored by Amplitude

# Compare GA4 and Amplitude

Get an expert comparison of Google Analytics vs. Amplitude, no sugar coating.

Watch now

## See how Amplitude stacks up as a GA4 alternative

Episode 1: Basic insights

Compare Amplitude vs. GA4 for tracking core metrics around users, sessions, pageviews, and trends.

Episode 2: Campaign reporting

See Amplitude and Google Analytics side by side for key conversion metrics, funnel analysis, and attribution models.

Episode 3: Segments and audiences

Explore how each platform treats creating and managing groups of users based on behavior, and integrating those segments with other tools.

## About Timo Dechau

In his first eight years in the digital landscape, Timo learned firsthand the crucial role of reliable data in driving speed and informed decisions. For the past eight years, he’s been dedicated to creating, maintaining, refactoring, and simplifying data stacks for diverse companies—from startups to DAX-listed entities. His constant pursuit: finding the optimal path for time-to-value while ensuring the unwavering reliability of data.

He now teaches the ins and outs of data & tracking design to everyone who visits Deepskydata.com.

## Keep learning

[](/resources/google-analytics-vs-amplitude)

Top 10 Reasons Leading Organizations Choose Amplitude Over Google Analytics

Amplitude is the preferred alternative to Google Analytics for these ten reasons. Learn the ten reasons why leading organizations prefer Amplitude.

[Get the guide](/resources/google-analytics-vs-amplitude)

[](/resources/google-analytics-to-amplitude-migration-guide)

Google Analytics to Amplitude Migration Guide

Are you ready to embark on a seamless transition from Google Analytics to Amplitude?

[Get the guide](/resources/google-analytics-to-amplitude-migration-guide)

[](/unleashing-the-power-of-digital-analytics-at-haven-video)

From GA to Amplitude: Unleashing the Power of Digital Analytics at Haven

Join us for a captivating webinar where we dive deep into Haven's successful migration from Google Analytics (GA) to Amplitude.

[Watch the webinar](/unleashing-the-power-of-digital-analytics-at-haven-video)

## Get started with Amplitude

Don’t settle for GA4’s limited web analytics when Amplitude provides web and product insights in one unified platform. It’s quick and easy to set up, without the GA4 migration hassles. Start right away when you create a free account with instant access to our top features.

[Get started now](https://analytics.amplitude.com/signup)