# Driving Growth in the Financial Services Industry | Amplitude

Learn from industry experts on how to build finserv experiences that keep customers coming back.

Source: https://amplitude.com/en-us/unpacking-monetization-fireside-chat

---

Watch On-Demand

# Unpacking Monetization with Madhavan Ramanujam

Discover practical tips to jumpstart monetization and PPL in your own organizaiton.

## Learn from a Pricing Strategy Expert

Explore these insightful snippets or dive into the entire session below.

## Watch the full fireside chat with Madhavan and Ibrahim

## Meet the experts

Madhavan Ramanujam

Madhavan Ramanujam is Senior Partner and Member of the Executive Committee at Simon-Kucher & Partners. Madhavan is a co-author of “[Monetizing Innovation: How Smart Companies Design the Product Around the Price](https://www.simon-kucher.com/en/insights/monetizing-innovation).”

Ibrahim Bashir

Ibrahim Bashir has been building and shipping software for over 20 years. He is currently VP of Product at Amplitude. You can consume his latest musings via his Substack newsletter, [Run the Business](https://runthebusiness.substack.com/).

## Additional Resources

Deliver the products and services that your customers love —and keep them coming back for more—with these essential resources.

[](https://amplitude.com/resources/mastering-monetization)

Mastering Monetization Strategy Playbook

[Download the Playbook](https://amplitude.com/resources/mastering-monetization)

[](https://amplitude.com/resources/monetization-worksheets)

Worksheets to Understand and Improve Monetization

[Get the Worksheets](https://amplitude.com/resources/monetization-worksheets)

[](https://amplitude.com/solutions/monetization)

Start Tackling Monetization Today

[Get Started for Free](https://amplitude.com/solutions/monetization)