# Web Analytics Platform by Amplitude Build better websites with Amplitude. Unite all your web analytics data, spot trends, review insights, and get fast answers—all in one self-serve web analytics platform. Source: https://amplitude.com/en-us/web-analytics --- ###### Marketing Analytics # Fix conversion gaps with insights built for marketers One platform to track campaigns, identify friction, and elevate the entire customer journey with clear insights. [Get started for free](https://app.amplitude.com/signup?siteLocation=hero)[Talk to us](https://amplitude.com/marketer-contact-sales) ###### Free and easy ### One line of code to get started Sign up for our free Starter plan and easily set up website tracking for automated insights—no developer required. - Copy/paste to start capturing rich web insights - Access web performance data in minutes with default tracked events - Analyze the metrics that matter—page views, sessions, clicks, traffic, conversions, and more [Get started](https://analytics.amplitude.com/share/998b17677a1446a1acd124c5c436a343?siteLocation=explore) ###### Explore ### Get automated marketing insights Access rich web insights to analyze user acquisition, behavior, and conversion. - Discover full-funnel insights across channels, campaigns, and web pages - Connect website behavior to page views, bounce rate, and session metrics - Dig into multi-dimensional user segments to build personalized experiences [Learn more](https://help.amplitude.com/hc/en-us/articles/25181928085019-Gain-marketing-insights-with-web-analytics?siteLocation=explore) ###### Measure ### Improve your campaign ROI Get deep campaign insights to understand how your investments drive growth. - Automatically bucket UTMs and referrers into channels to organize acquisition traffic - Use [multi-touch attribution](https://amplitude.com/blog/amplitude-attribution) to evaluate which acquisition strategies shine - Track return on ad spend metrics with Google and Meta integrations or warehouse data ###### Convert ### Find friction and fix it fast Quickly connect behavioral insights to real-time experiments and in-product nudges that resolve friction and drive conversions. - Pinpoint friction with [Session Replay](https://amplitude.com/session-replay) and [Heatmaps](https://amplitude.com/heatmaps) to understand the *why* behind drop-off - Rapidly test new calls to action, page layouts, or flows with [Web Experimentation](https://amplitude.com/web-experimentation)—no dev time required - Deploy targeted in-app [Guides and Surveys](https://amplitude.com/guides-and-surveys) to re-engage users and capture qualitative feedback instantly [Learn more](/guides-and-surveys) ### Maximize your marketing ROI Connect marketing efforts to product engagement. See which channels yield high-value customers, optimize spend in real time, and align marketing and product teams around shared goals. ### Grow conversions with our better together platform ###### Analytics + Activation Target high-value users across channels, deliver personalized experiences, and track campaign impact from first touch to loyal customer. [Learn more ](/activation) ###### Analytics + Experimentation Launch experiments on campaigns and pages, measure impact on revenue metrics, and quickly iterate to improve performance with confidence. [Learn more ](/web-experimentation) ###### Analytics + Session Replay Watch user sessions, identify friction with heatmaps, and make targeted improvements that boost conversions. [Learn more ](/session-replay) “Campaigns that took a year or more to achieve profitability using data from our previous analytics platform are now profitable in just three months.” Candas Demir Head of Digital and Performance Marketing, TicketSwap ### See how leaders drive growth ###### [Accelerating Activation](/blog/ticketswap-amplitude-growth-optimization) [Ticketswap increased activation by 25% and improved experimentation speed by 3x.](/blog/ticketswap-amplitude-growth-optimization) [Read the blog ](/blog/ticketswap-amplitude-growth-optimization) ###### [Tripling Conversions, Cutting Costs](/blog/wahi-conversions-amplitude) [Wahi boosted homebuyer conversion by 3x while reducing acquisition costs by 20%.](/blog/wahi-conversions-amplitude) [Read the blog ](/blog/wahi-conversions-amplitude) ###### [Smarter Spending, Bigger Returns](/blog/scripbox-boosted-activation-rates) [Scripbox cut marketing spend by 20% per active investor while accelerating growth.](/blog/scripbox-boosted-activation-rates) [Read the blog ](/blog/scripbox-boosted-activation-rates) ### The easiest way to grow your business Give marketers the insights they need to win faster. Connect campaign data to product behavior, identify conversion blockers, and personalize experiences—all in one platform. [Talk to us](https://amplitude.com/marketer-contact-sales?siteLocation=lower-cta)[Get started for free](https://analytics.amplitude.com/signup?siteLocation=lower-cta) ### Frequently asked questions Amplitude’s unified marketing analytics connects campaign performance to product behavior, giving you visibility into the complete customer journey. Traditional analytics tools show you clicks and page views, but Amplitude reveals what actually drives conversions and retention. These insights help you make data-driven decisions that improve ROI across all marketing investments. Amplitude Marketing Analytics reveals the “why” behind your marketing performance. Discover which user behaviors correlate with conversion, which campaigns drive product adoption (not just sign-ups), and where customers get stuck in your funnel. These behavioral insights help you optimize marketing spend, improve messaging, and create personalized experiences that drive growth. Beyond giving you the data to spot issues quickly and easily, Amplitude Marketing Analytics combines with [Session Replay](https://amplitude.com/session-replay) and [Heatmaps](https://amplitude.com/heatmaps) to show you exactly where customers get stuck in your conversion funnel. Watch real user sessions, identify friction, and make targeted improvements—all without switching between multiple tools. This integrated approach helps you increase conversion rates faster and optimize the entire customer journey. Amplitude Marketing Analytics creates powerful audience segments based on actual product usage, not just demographic attributes or static lists. Target high-value users across channels, deliver personalized experiences that convert, and measure the full impact of your campaigns from first touch to loyal customer—all from a unified platform that connects with your existing marketing stack. As part of the Amplitude AI analytics platform, Amplitude Marketing Analytics adds to a shared source of truth that both teams can use to collaborate effectively. Marketing teams see which campaigns yield valuable customers, while product teams understand which features convert and retain users. This unified view helps both teams optimize the entire customer journey together, breaking down traditional silos. Amplitude gives marketers everything they need to drive growth, from foundational analytics to real-time optimization tools. Analyze performance with [funnel analysis](https://amplitude.com/blog/funnel-analysis), [retention trends](https://help.amplitude.com/hc/en-us/articles/230543327-The-Retention-Analysis-chart-an-overview), [event segmentation](https://help.amplitude.com/hc/en-us/articles/360033852251-The-Event-Segmentation-chart-an-overview), and [data tables](https://help.amplitude.com/hc/en-us/articles/6797483965083-Multi-dimensional-analysis-with-Data-Tables). Watch user behavior with [Session Replay](https://amplitude.com/session-replay) and [Heatmaps](http://www.amplitude.com/heatmaps) to pinpoint friction. Run A/B tests and rollouts with [Web Experimentation](https://amplitude.com/web-experimentation), trigger in-app [Guides](https://amplitude.com/guides-and-surveys), and collect feedback with [Surveys](https://amplitude.com/guides-and-surveys). Unlock personalization across ad and marketing platforms with [Activation](https://amplitude.com/activation)—all in one unified platform. Amplitude Marketing Analytics offers a usage-based pricing model based on the number of monthly tracked users (MTUs). Choose from [three pricing plans](https://amplitude.com/pricing) or get started for free. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you’d like to send per month. Get started immediately with our [Starter plan](https://amplitude.com/pricing) that includes core marketing analytics features. For marketing teams ready to scale with our Growth and Enterprise plans, our implementation specialists can help you connect your data sources so you can build custom dashboards within days, not months. With pre-built templates for common marketing use cases, you’ll get value from day one. We offer support plans for every stage of your growth journey. Start for free with on-demand resources like our [documentation](https://www.docs.developers.amplitude.com/) and the [Amplitude Academy](https://academy.amplitude.com/). Or choose our Growth and Enterprise plans with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and [instrumentation](https://help.amplitude.com/hc/en-us/articles/115000465251-Data-taxonomy-playbook-part-one-Getting-started). Get help setting up your [product metrics](https://amplitude.com/resources/product-metrics), dashboards, and data so you succeed from the start.