Demystifying Product Analytics

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Join us for an in-depth discussion with Hiten Shah & Abbie Kouzmanoff about product analytics.

What is product analytics exactly and how does it differ from other types of analytics? Once you have access to analytics about your product, where do you start? What metrics do you track?

We’re all familiar with “analytics” in many different forms and we probably use some form of analytics daily in our jobs. Product analytics is a newer player in the game and it’s one form of analysis that product development and marketing teams cannot afford to ignore.

Drawing on his personal experience building several SaaS products, Hiten Shah shares case studies of how he’s helped product teams adopt product analytics into their workflow and roadmap prioritization process.

Speakers

Hiten Shah

Hiten Shah is a co-founder of several SaaS companies including FYI, Crazy Egg, and KISSmetrics. Hiten has an email newsletter called Product Habits, where he and his co-founder Marie teach people how to do customer-centric product development. He is also a co-host of the podcast The Startup Chat with Steli Efti. You can follow Hiten on Twitter (@hnshah).

Abbie Kouzmanoff

Abbie is a product manager at Amplitude, where she focuses on helping companies understand their user behavior data to ultimately build better products. She was previously a product manager at Dropbox where she drove revenue growth for the company through continuous experimentation and optimization.