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How 3 Product Teams Found Their North Star Metric


John Cutler, Product Evangelist at Amplitude

John Cutler is a product evangelist and coach at Amplitude, and the author of The North Star Playbook. As a former UX researcher at AppFolio, a product manager at Zendesk,, AdKeeper and RichFX, a startup founder, and a product team coach, John’s perspective about the North Star Framework spans individual roles, domains, and products.

Inessa Lurye, VP of Product at Yesware

Inessa Lurye is the VP of Product at Yesware, where she has led Yesware’s transition from planning around outputs to planning around outcomes. She has previously held product leadership roles at several mission-driven, venture funded startups. Inessa holds an MBA with Highest Distinction from the Harvard Business School, an MPP from the Kennedy School of Government and a BA from Swarthmore College. She believes that driving towards a North Star Metric creates organizational alignment and focus.

Sam Ahn, Principal Product Manager at LogMeIn

Sam Ahn is the Principal Product Manager at LogMeIn, where he has led North Star workshops to help colleagues identify a North Star Metric for LastPass. Prior to LogMeIn, Sam also co-founded Blue Shell Games, which was acquired in 2015. In Sam’s words, the North Star “helps bring order to the chaos of seemingly disparate projects, metrics, and work in general.” Even in early stages, he has found that the North Star Framework helps focus conversions around team success.

Pedro Clivati, Head of Growth at GrowthHackers

Pedro Clivati is the Head of Growth at GrowthHackers, where he has helped hundreds of teams drive sustainable growth with a North Star Metric. Prior to GrowthHackers, Pedro also served as VP of Global Sales at Contentools. As Pedro puts it, the North Star "allows the whole company to be centered around one single metric."