# Zoning Insights: Visual Web Intelligence | Amplitude See which page elements drive conversion and revenue with Amplitude Zoning Insights—visual CRO analytics, recommendations, targeting, and native experimentation in one place. Source: https://amplitude.com/en-us/zoning-insights --- ###### Zoning Insights # Take the guesswork out of web conversion Visual web analytics offers intelligence at a glance with performance overlays, recommendations, and natively integrated targeting and testing. [Start testing now](https://app.amplitude.com/signup)[Talk to us](https://amplitude.com/marketer-contact-sales) ###### Visualize ### See exactly how your website performs Understand which page elements are driving engagement and revenue (and which ones aren’t) with performance overlaid directly on your site. - Draw custom zones on any page to track CTAs, sections, and content groups. - Identify top performers at a glance with click-through rates, exposure, attractiveness, and revenue per click overlays. - Automatically group URLs and analyze page groups and layout templates. ###### Personalize ### Segment insights and deliver relevant experiences Analyze and target based on how someone interacts with your site, whether they’re a new user, VIP, or clicked on your website banner. - Compare zone performance side-by-side across different audiences and pages. - (Coming soon) Filter zone data by funnel step or user journey for sharper insight. - Build cohorts directly from Zoning Insights to use in experiments or audience activation. ###### Optimize ### Test, scale, and share results faster Improve continuously with a closed loop of real-time tracking, optimization recommendations, and native experimentation. - Get AI element scores and recommendations to prioritize what to test next. - Target users and run web experiments natively in Amplitude. - Share insights and live reports instantly via Chrome extension. ### Show me the money Chad Swenson, Principal Product Manager, demonstrates how Zoning Insights helps you visualize which website elements drive the most revenue. ### Everything you need for experience analytics ###### Amplitude Analytics Real-time cohorts, funnels and journeys, native [experimentation](https://amplitude.com/web-experimentation), [event tracking](https://amplitude.com/autocapture), and KPIs. ###### Session Replay Exactly what users are doing onsite and in-app with [recordings](https://amplitude.com/session-replay), [heatmaps](https://amplitude.com/heatmaps), and AI summaries. Conversion rates and AI recommendations visualized on every web element. ### Advanced resources ###### [Amplitude Academy](https://academy.amplitude.com/analyze-and-optimize-page-performance-with-zoning-insights) [Analyze and improve page performance with Zoning Insights](https://academy.amplitude.com/analyze-and-optimize-page-performance-with-zoning-insights) [Take the course ](https://academy.amplitude.com/analyze-and-optimize-page-performance-with-zoning-insights) ###### [Amplitude Blog](/blog/zoning-insights-website-conversion-optimization) [Learn how Amplitude designed Zoning Insights as a purpose-built web optimization tool.](/blog/zoning-insights-website-conversion-optimization) [Read the blog ](/blog/zoning-insights-website-conversion-optimization) ### Get started with Zoning Insights See exactly what’s working on your site and what to fix next. Zoning Insights is available across all Amplitude plans. [Get started](https://app.amplitude.com/signup) ### Frequently asked questions Zoning is a visual web intelligence tool that overlays engagement and revenue metrics directly onto customizable regions of a page (CTAs, sections, content blocks), so you can see which parts of a page perform. You define the page areas (zones), then get metrics like click-through rate, exposure, attractiveness, and revenue per click for each zone on a given page or group of pages. Traditional heatmaps show you where users click or scroll, but they stop there. Zoning Insights goes further: You define meaningful zones (CTAs, content sections, product cards), then get quantified metrics (click-through rates, exposure, attractiveness, and revenue per click) for each one. You can also segment by audience, compare zone performance across different user groups, build cohorts directly from zone data, and run experiments on what you find, all natively in Amplitude. The difference is a visual snapshot versus performance insights on elements you can test and optimize. Zoning Insights is built for web-focused teams: digital marketing (like SEO, web strategy, growth, and acquisition) and product managers who own web experiences. If you're responsible for improving page performance, conversion, or engagement on your website, and you want to act on what you find without stitching together multiple tools, Zoning Insights is for you. Yes, Zoning Insights is purpose-built for website conversion rate optimization. You can identify which page elements are driving engagement and revenue (and which aren’t), get element scoring and recommendations to prioritize improvements, and target users and run experiments based on the report. You can also share live reports instantly via the Chrome extension. The goal for CRO is a closed loop of reporting, testing, and optimization in Amplitude. Zoning Insights is available in all Amplitude plans, with an add-on to get unlimited zones and advanced features. Get started at [app.amplitude.com/signup](https://app.amplitude.com/signup). Amplitude Zoning Insights combines the full optimization loop with targeting, reporting, and experimentation in a single platform. Cohorts are based on deeper context, going beyond in-session zone interactions to tap into user properties, on- and off-site user behavior, and customer lifetime value. With [Contentsquare](https://amplitude.com/compare/contentsquare), you’ll often need to navigate between platforms to get the depth of segmented insights or real-time targeting activation, or to launch and monitor experiments on your website.