Customer Retention 101

An educational series delivered to your inbox

Customer retention is the new growth. Learn the foundations in this four-part email course designed to cover the basics for digital products.


About Customer Retention 101

Each lesson, delivered via email, covers a building block of retention and includes optional extra credit to accelerate your learning.

This course is for you if:

  • You’re new to customer retention or you’re seeking a refresher
  • You work in design, data science, marketing, engineering, or customer support for a digital product
  • You’re short on time and prefer to learn in 5-minute installments

Course Syllabus

  • Lesson 1: Why Retention Matters
    • Sent immediately upon sign-up

  • Lesson 2: The 3 Ways to Measure Retention
    • Sent 7 days after sign-up

  • Lesson 3: Personas, Cohorts, and User Types
    • Sent 14 days after sign-up

  • Lesson 4: Driving Retention with Behavioral Targeting
    • Sent 21 days after sign-up

Register for Customer Retention 101

Each email covers a foundation of customer retention, can be read in five minutes, and includes optional "extra credit" learning.


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