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The Magic Metric
Your source for best practices on web and mobile app analytics.
You're Measuring Daily Active Users Wrong
If you haven’t stopped caring about vanity metrics—unique views, app downloads, registrations, etc.—you should. A lot of entrepreneurs have; they’ve read The Lean Startup or heard about Facebook’s “7 friends in 10 days” growth hack and they’ve started to focus on metrics like daily active users (DAU). There are two problems with DAU: […]