Build products that drive outcomes
Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers.
What is product intelligence?
Delivering insights for more than 40,000 products.
Use Amplitude to grow your digital business
Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers.
Understand your users
Gain a deeper understanding of how customers experience your digital products.
Learn MoreImprove product experiences
Empower teams to ship faster, measure impact, and visualize user journeys.
Learn MoreIncrease lifetime value & retention
Personalize product experiences to drive engagement, conversion, and loyalty.
Learn MoreTHE WORLD’S MOST TRUSTED PRODUCT INTELLIGENCE PLATFORM
Build smarter, faster, and together
Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale.
Ask
Use self-serve analytics to understand what happens, why, and how to improve your product.
Act
Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.
Measure
Track your KPIs, the impact of new releases and campaigns, and all your user cohorts over time.
Share
Collaborate with teams in a secure environment with data that you can trust.
What else can product intelligence do?
Learn MoreAsk
Use self-serve analytics to understand what happens, why, and how to improve your product.
Act
Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.
Measure
Track your KPIs, the impact of new releases and campaigns, and all your user cohorts over time.
Share
Collaborate with teams in a secure environment with data that you can trust.
What else can product intelligence do?
Learn MoreWhat questions are Amplitude customers answering?
Learn why teams trust Amplitude to find and answer the right questions
Resources
Stay up-to-date on the latest news & best practices
Written by Lex Roman
How is Amplitude Different from Google Analytics?Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact teams.
Read the PostON-DEMAND WEBINAR
How to Make Smarter Product Bets with Customer InsightsLearn from Forrester how product intelligence powers user insights to help teams make smarter product decisions.
Watch the recordingStrategies, toolkits, worksheets & more
Product Analytics Playbook: Mastering RetentionRead our guide for proven methods on how to build a data-informed retention strategy for your digital product.
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