We live in a digital-first world.

Digital products are at the center of every company’s transformation strategy. But how do they know if they are making the right digital bets? How do they know what features and actions in the product lead to retention, loyalty and lifetime value? How do they connect products to business outcomes? Enter Amplitude. We are a digital analytics platform. We help every business optimize the business value of digital product innovation. We’re the competitive edge to not only survive—but thrive—in the new era.

5 fast facts about Amplitude


We are over 700 employees and counting, with offices in the US, Europe and Asia.


We believe in Diversity, Equity and Inclusion as the fabric of our culture. From ERGs and communities to recruiting and training, we walk the walk.


We have more than 2,700 paying customers and 26 of the Fortune 100 who rely on us to help them make the right digital bets and optimize innovation.


We want every company to have the Amplitude ‘aha’ moment, from the Amplitude Startup Scholarship Fund to the Tech for Black Founders program.


We’re pioneers. We invented the Behavioral Graph, the largest database of customer behavior, and are #1 in product analytics.

Innovation is in our DNA

Co-founders accepted into Y Combinator (YC W12).

Founded in 2012 with a founding thesis that building the best product requires deep, cross-functional understanding of customer behavior.

Meet the Leadership Team

Board of Directors

Backed by leading investors

Become an Ampliteer

Join the movement and help every company be a digital disruptor.