Amplitude Explore Hub
Featured Articles
What is Diagnostic Analytics?
Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success.
What is Data Taxonomy?
A data taxonomy allows organizations to manage and classify information. Explore the benefits, examples, and alternatives to data taxonomies below.
What are Feature Flags? Best Practice Guide
Explore everything to know about feature flags. Learn how they enhance software development, foster collaboration, and ensure a seamless user experience.
What Are Heatmaps? 101 Guide
Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.
Browse by Topic:
Analytics
Discover the power of analytics through our in-depth guides, from basic to advanced concepts.
Financial analytics turns your raw data into forward-looking, actionable information that improves growth and efficiency, leading your business to success.
Use revenue analytics to turn guesswork growth tactics into data-backed plans that boost your profits. Learn how to analyze and optimize your revenue streams.
Explore the basics of marketing analytics, including what it is, the insights it offers, and how to use it. Understand your data and access valuable takeaways.
Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.
Data
Explore comprehensive guides and insights on everything data-related, from cleaning and governance to strategy and pipelines.
Unlock data insights to drive smarter decisions. Learn how to turn data into actionable revelations that solve problems, spot trends, and drive business growth.
Discover what data intelligence is and how it transforms raw data into actionable insights, helping businesses make smarter decisions and stay competitive.
Discover how to detect, monitor, and manage data drift. Learn how to keep your machine learning models accurate and relevant as data changes and patterns emerge.
Explore data pipelines, learning everything from their definition and architecture to the types and use cases. Discover how to move and transform your data.
Digital Marketing
Dive into comprehensive guides on marketing basics, growth marketing best practices, and driving sustainable growth in the digital landscape.
Understand the fundamentals of marketing technology and learn how to build a solid and innovative Martech stack. Explore what Martech is and how to use it.
Many brands solely rely on digital marketing to promote products and sell services. Explore digital marketing and uncover its core foundations and channels.
Discover how today’s fastest-growing brands use growth marketing to scale their business. Explore its top metrics, unique features, and best strategies.
Product marketing is key to launching your product. Discover what it is, why it's important, and how to create the best strategy to set you up for success.
Experiment
Unlock product and web experimentation by reading our detailed guides of testing concepts, experimentation metrics, and optimizing your product development process.
Learn how to find and control confounding variables in experiments. Improve testing accuracy, make data-driven decisions, and confidently refine your product.
Discover how winsorization can transform your web and product experiments. Learn to tame outliers, boost reliability, and uncover true insights in your data.
Discover how confidence intervals improve product decisions. Learn their role in experiments, how to interpret them, and why they're vital for reliable results.
Learn how to identify and reduce experimenter bias in digital experiments. Explore types, impacts, and best practices to ensure accurate, reliable results.
Product
Learn how to launch successful products, drive adoption, and drive product-led growth for your business.
Discover how to create a robust SaaS product strategy and steer your teams to success. Your roadmap to growth starts here with our comprehensive guide.
Discover the essential stages, team roles, and principles of effective product development. Learn how to successfully bring your innovative ideas to market.
Learn the art of a SaaS product launch with our step-by-step guide. Discover the best strategies, tools, and metrics for success in the competitive market.
Discover the fascinating journey of product adoption—from awareness to integration. Learn strategies to boost adoption rates and ensure long-term product success.
Metrics
Read our guides on how to measure, analyze, and optimize metrics to grow your product and business.
Explore the ultimate guide to customer acquisition cost (CAC) to understand the metric’s importance, monetary value, and most impactful channels to utilize.
Dive into the world of website metrics with our comprehensive guide. Uncover valuable insights, optimize user experiences, and boost your digital success.
Learn what Average Revenue Per Customer (ARPU) is and how to calculate and increase it. Dive into the essential metric for business success in our guide.
Explore everything to know about Net Promoter Score (NPS). Learn its impact on customer loyalty and satisfaction and how to leverage it for business growth.