Amplitude Explore Hub
Featured Articles
What is Diagnostic Analytics?
Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success.
What is Data Taxonomy?
A data taxonomy allows organizations to manage and classify information. Explore the benefits, examples, and alternatives to data taxonomies below.
What are Feature Flags? Best Practice Guide
Explore everything to know about feature flags. Learn how they enhance software development, foster collaboration, and ensure a seamless user experience.
What Are Heatmaps? 101 Guide
Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.
Browse by Topic:
Analytics
Discover the power of analytics through our in-depth guides, from basic to advanced concepts.
Financial analytics turns your raw data into forward-looking, actionable information that improves growth and efficiency, leading your business to success.
Use revenue analytics to turn guesswork growth tactics into data-backed plans that boost your profits. Learn how to analyze and optimize your revenue streams.
Explore the basics of marketing analytics, including what it is, the insights it offers, and how to use it. Understand your data and access valuable takeaways.
Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.
Data
Explore comprehensive guides and insights on everything data-related, from cleaning and governance to strategy and pipelines.
Explore data pipelines, learning everything from their definition and architecture to the types and use cases. Discover how to move and transform your data.
Discover how data cleaning improves datasets and enables reliable analyses central to business growth and success. Learn the methods and best practices.
Understand the foundations of efficient data management with our guide to data governance, exploring its principles, benefits, and differences between other key terms.
Discover everything you need to know about crafting a data strategy with our practical guide. Learn to transform data chaos into a valuable strategic asset.
Digital Marketing
Dive into comprehensive guides on marketing basics, growth marketing best practices, and driving sustainable growth in the digital landscape.
Understand the fundamentals of marketing technology and learn how to build a solid and innovative Martech stack. Explore what Martech is and how to use it.
Many brands solely rely on digital marketing to promote products and sell services. Explore digital marketing and uncover its core foundations and channels.
Discover how today’s fastest-growing brands use growth marketing to scale their business. Explore its top metrics, unique features, and best strategies.
Product marketing is key to launching your product. Discover what it is, why it's important, and how to create the best strategy to set you up for success.
Experiment
Unlock product and web experimentation by reading our detailed guides of testing concepts, experimentation metrics, and optimizing your product development process.
Discover how winsorization can transform your web and product experiments. Learn to tame outliers, boost reliability, and uncover true insights in your data.
Learn how to identify and reduce experimenter bias in digital experiments. Explore types, impacts, and best practices to ensure accurate, reliable results.
Explore p-values in experiments, understand how to calculate and apply them, and discover best practices to make informed decisions in product development.
Discover how Bayesian statistics can enhance experimentation with flexible, data-driven decisions, using prior knowledge and adapting to new insights.
Product
Learn how to launch successful products, drive adoption, and drive product-led growth for your business.
Discover how to create a robust SaaS product strategy and steer your teams to success. Your roadmap to growth starts here with our comprehensive guide.
Discover the essential stages, team roles, and principles of effective product development. Learn how to successfully bring your innovative ideas to market.
Learn the art of a SaaS product launch with our step-by-step guide. Discover the best strategies, tools, and metrics for success in the competitive market.
Discover the fascinating journey of product adoption—from awareness to integration. Learn strategies to boost adoption rates and ensure long-term product success.
Metrics
Read our guides on how to measure, analyze, and optimize metrics to grow your product and business.
Explore the ultimate guide to customer acquisition cost (CAC) to understand the metric’s importance, monetary value, and most impactful channels to utilize.
Dive into the world of website metrics with our comprehensive guide. Uncover valuable insights, optimize user experiences, and boost your digital success.
Learn what Average Revenue Per Customer (ARPU) is and how to calculate and increase it. Dive into the essential metric for business success in our guide.
Explore everything to know about Net Promoter Score (NPS). Learn its impact on customer loyalty and satisfaction and how to leverage it for business growth.