Guides and Surveys
TL;DR
Use Analytics to understand your customers with trusted data.
Then, use Guides and Surveys to close the loop—act on trends and hypotheses with personalized customer experiences.
Guides to better engage users
Surveys to gain customer insights
Most popups are annoying.
They don’t have to be.
Your users should feel like they’re sitting next to a smart friend helping them navigate your product or website—not a spammy salesperson. Guides and Surveys use precise behavior-based targeting and configurable guardrails to ensure users get value.
Popups based on rigid rules get closed.
Finely tuned targeting is useful.
“Amplitude Guides and Surveys help us make experiments fast and effective. They’re more engaging and personalized, improving feature adoption by 54% in one of our campaigns.”
Better 🤝 together
If you use other parts of Amplitude’s platform, Guides and Surveys become even more powerful.
Build personalized guides and surveys using behavioral cohorts and understand how your users interact with them.
See what users do and why they do it. Combine behavioral data with guides and surveys to spot and fix friction.
Target the right users at the right time. Build cohorts from behavioral insights, then trigger guides and surveys to drive actions and outcomes.
Experiment with the messaging and flow of your guides and surveys. Run tests against different user segments.
Use guardrails to curate when users see each guide or survey
Create timely guides and surveys using built-in guardrails and prioritization logic to make sure users aren’t overwhelmed with back-to-back popups.
Target users based on behaviors—not rigid rules
Set up triggers that match what users try to do in the moment. Prevent confusion, rage clicks, and more with contextually relevant information based on in-product behaviors.
Measure annoyance so you don’t leave users frustrated
No one wants another annoying popup. Measure user annoyance with your nudges so you can take corrective action and limit how many guides and surveys are shown to users that get less value from them.
On brand, always
Guides and Surveys are ready to suit up for your brand and wear your jersey—colors, fonts, and all.
Pair Guides and Surveys with these Amplitude favorites
Use Guides and Surveys alongside these Amplitude products to better personalize experiences and drive user outcomes.
Frequently asked questions
Guides and Surveys are priced on monthly tracked users (MTUs), not on the number of guides or surveys you create. We believe pricing should be aligned to your success—not limit your creativity. This approach ensures you can build as many guides and surveys as you need to drive engagement without worrying about extra costs. Guides and Surveys are available as an add-on for the Plus plan, or can be purchased with our other products on Growth and Enterprise plans.
Guides and Surveys are fully integrated with the rest of the Amplitude platform (Analytics, Experimentation, Session Replay, etc.), so you can create targeted messages and surveys based on user behavior. With Amplitude, you can take action on your insights in one place, within the same unified platform.
We don’t hate the concept, we hate it when it’s done lazily. Guides and Surveys are built to enhance user experiences—not interrupt them. Context-aware guides and surveys show up exactly when they’re helpful and needed, without frustrating your users.
Command AI was powerful, and we’re incredibly proud of what we built. But with the unmatched behavioral data from Amplitude, Guides and Surveys are at an entirely new level. They combine the intelligence of Command AI with the depth and precision of the Amplitude platform, making every guide and survey even more impactful for your users.
Super easy. If you’re already using Amplitude, you can . The hardest part will probably be breaking up with your underperforming popup provider.