What's New from Amplitude?
We keep improving—so you can too. Learn about the latest updates to the Amplitude Digital Analytics Platform.
Major Releases
Our biggest milestones and newest products.
AI Assistance in Visual Labeling
AI now recommends precise CSS selectors for elements on your webpage during the visual labeling process.
- Boost accuracy in capturing the most representative and resilient selectors.
- Reduce manual effort in naming events, writing descriptions, and editing selectors.
- Enhance clarity and consistency with auto-generated label metadata based on context.
Amplitude AI Agents [Beta]
The era of self-improving products starts now. Amplitude’s AI Agents take action—automatically, intelligently, and continuously.
- Focus on strategy while Agents work in the background to test hypotheses, analyze impact, and surface insights.
- Choose a goal and let Agents get to work with preconfigured industry best practices and optimization patterns.
- Transform your linear processes into a scalable, continuous loop of discovery and action.
![Amplitude AI Agents [Beta]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F87e9e0f353818eadfd6de84b4e673952d889b07b-1480x960.png%3Ffp-x%3D0.5%26fp-y%3D0.5%26w%3D1480%26h%3D960%26q%3D85%26fit%3Dcrop%26crop%3Dfocalpoint%26auto%3Dformat&w=3840&q=75)
Amplitude 🤝 Twilio
Unlock a new era of intelligent, real-time personalization with the combined power of Amplitude and Twilio Segment.
- Turn data silos into total customer clarity
- Ignite action with immediate insights
- Transform data into more personalized experiences
- Use pre-built dashboards to dive into industry or use-case specific insights
Metrics
We've redesigned metrics to drive clarity, alignment, and better decision-making across Amplitude.
- Quickly see and manage your metrics in one intuitive location
- Reuse metrics across charts, dashboards, and experiments, ensuring consistent interpretation and usage
- Capture every change to a metric’s definition with a rich activity log
Recent Features
Smaller yet mighty updates to improve your Amplitude experience.
Surface useful information to users from anywhere on your site, including search functionality, recommended content, quick links, and more!
![JUNE 2025 | Import Ads data from social [Beta]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F9f649ecc717a4b12892ac26ce2f0ffd28eb0c46a-640x480.png%3Ffp-x%3D0.5%26fp-y%3D0.5%26w%3D640%26h%3D480%26q%3D85%26fit%3Dcrop%26crop%3Dfocalpoint%26auto%3Dformat&w=3840&q=75)
Social ads integrations let you import ads spend, click, and impression data for analysis in Amplitude. Available for Twitter/X, TikTok, and LinkedIn.
Cart analysis is now GA and fully integrated across our core analytics suite!
Monthly Highlights
All the details on our platform releases, with new updates each month.
Get the insights you depend on faster than ever before with AI assistance in visual labeling, Mobile Guides and Surveys, and more!
Help your team streamline the mundane with Amplitude AI Agents, CVS export for Guides and Surveys, Evaluation flags API endpoints, and more!
Help your team turn data into action with Cart Analysis enhancements, a Twilio partnership, new capabilities for Guides and Surveys, and more!
Read through our full history of platform releases. Well, at least as far back as January 2021.