Resource Library
Learn best practices and discover new strategies for product analytics so you can drive growth for your product.
Product-Led Growth Guide Volume 1: What Is PLG?
Get PLG fundamentals from industry experts. Learn about the product-led customer journey, what environment and team is needed, and how to adopt PLG.
Product-Led Growth Guide Volume 2: How to Get Started with PLG
Get expert insights into PLG tactics and metrics. Learn how to drive and track product-led acquisition, retention, and monetization.
The Amplitude Guide to Product Metrics
Discover the top 15 product metrics and how to measure them. Track these metrics to boost retention, engagement, and revenue.
Product Analytics for Dummies
Use product analytics to build better products and drive business outcomes. See how companies like yours put product analytics into action and how you can get started.
Mastering User Retention Playbook
If you care about growth, then you should care about user retention. Learn how to develop and implement a user retention strategy to reduce customer churn and boost lifetime value.
Get The North Star Playbook | Amplitude
Learn how to implement the North Star Framework and drive product success with the comprehensive playbook from Amplitude.
Growth Hacks Revealed: Strategies to Boost Your User Base
Our marketing and product teams are breaking down how they use Amplitude to supercharge the customer journey, from acquisition to activation. And most importantly, how you can too!
Webinar Amplitude x Le Monde
Rejoignez-nous pour une conversation avec Lomig Coulon, Apps Product Manager chez Le Monde, et découvrez comment son équipe utilise les données pour prendre les meilleures décisions pour son audience.
Practical PLG Series - Session 3 - Boosting Retention
Retention is the compass for product managers. Discover how to boost your product's retention with insights from renowned product coaches, Raz and Ana from Just Mad. Don't miss this chance to fuel your product's growth!
Coffee Chat: Value Series | Winning Strategies to Prove ROI of Acquisition Initiatives
Do you need to build internal credibility and prove ROI for your customer acquisition efforts? Join this month's Coffee Chat! Continuing our value series, guest, Marchelle Varamini, Global Head of Value at Amplitude, will show you how to articulate the impact of customer acquisition initiatives.
Demo: Plus in Action
Our team of Product Specialists will take you through the Amplitude platform during this product demo, diving into some of our more advanced analytics and experimentation features.
How to Create a SaaS Go-To-Market Strategy: Ultimate Guide
Discover what you need to know about SaaS GTM strategies with our ultimate guide. Learn to thrive in today’s competitive landscape and set your product up for success.
Define Your North Star
Understand which game of engagement your product is “playing” and how this ultimately impacts your team’s application of the North Star Framework, to define your North Star Metric.
Power Up PM - The Art of Engagement: Strategies for Product Success
Engagement is the foundation that assures retention stability. In this workshop, you’ll discover the different engagement states, customers' mindsets, and how to transition them to higher levels of engagement.
Data Privacy in Analytics
Amplitude is the Digital Optimization System and the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100
Coffee Chat | Building a Center of Excellence: The Collaboration Pillar
We invited Weston Clarke, Amplitude's Senior Product Manager, Collaboration, to join host Rachel Herrera for this month's session, where we discuss the next pillar in building a center of excellence: collaboration!
Google Analytics Universal to Amplitude Taxonomy Migration Tool Webinar
In this webinar, Blake Woodson and Joshua Barratt from BlastX will provide a live demonstration of the taxonomy migration tool, and Jeremy Echols from Glassdoor will explain the rationale behind this tool and how he is using it with his GA Universal to Amplitude migration.
How to Make Every Bet Count When You Can’t Do It All
Amplitude’s Product Evangelist, John Cutler, presents a framework to answer the question: How do you make every bet count when you can’t do it all? Join this special discussion to learn how your team can craft the right bets for 2023.
Coffee Chat | Product-Led Growth: What does it actually grow and how do you know it's working?
We’ve invited Elena Verna, Amplitude's VP of Growth, to join host Rachel Herrera for this session, where we'll be discussing all things Product-Led Growth!
Practical PLG Series - Session 2 - Activation Tactics Unleashed
Effective product managers must bridge the gap between acquisition and retention by employing an activation strategy as part of their overall product strategy. This involves seamless alignment between marketing, design, product, and engineering.
Learn From Every Release: The Key to Unlock Product Innovation in 2024
In this fireside chat, special guest Chris Condo, Principal Analyst at Forrester, will share the trends and challenges poised to shape the upcoming year. Then, we’ll explore how taking advantage of experimentation can fuel product innovation.
How to Create a SaaS Product Strategy: Ultimate Guide
Discover how to create a robust SaaS product strategy and steer your teams to success. Your roadmap to growth starts here with our comprehensive guide.
Integrating Amplitude and Adobe Target
In this webinar, Konrad Moss from IBM and Brian Hawkins from MiaProva will explain the benefits of integrating Amplitude and Adobe Target and share some of their best practices.
Strategy Deep Dive With Ibrahim Bashir And John Cutler
How should product leaders apply the lessons of 2022 and think about product strategy heading into 2023? What should you prioritize? How do your KPIs change? And how can you prepare for challenging investment conversations when people still want it all but know you need to focus?
Expert Discussion on How Google Universal Analytics Sunsetting Impacts You
Expert Discussion on How UA Sunsetting Impacts You
From Siloed Data Pipelines to Actionable Insights Featuring AllTrails
Product overview webinar introducing Amplitude CDP featuring customer, AllTrails
Coffee Chat | Getting to the Center of the Onion: How to tie your primary metric to what matters most, revenue!
We’ve invited Ibrahim Bashir, Amplitude's VP of Product, to join host Rachel Herrera on for this month's session, where we'll be discussing how to tie your primary metric to what matters most, revenue!
Driving User Engagement
Understand how to maximize user engagement within your product and measure the direct growth impact as a result of product-led initiatives.
Optimize for Retention
Understand how to determine the right retention model for you and why a focus on retention helps you avoid the “leaky bucket”.
Deliver Impact with Every Release
VP of Engineering at MySwimPro, Nick Newell, will share how their team harnesses a unified approach to analytics, feature management, and experimentation to boost its average revenue per user.
Power Up PM - Bridge the Acquisition-Retention Gap using the Activation Framework
This session will explore the Activation Framework. You’ll learn what activation is and how it helps new users connect with your value proposition and build a habit around using your product or service.
Strategies for Effective Digital Product Adoption
Discover digital adoption strategies from industry leaders. Learn about optimizing the digital customer journey, the essential environment, and the dream team needed for seamless adoption.
Lessons in Experimentation
Don't miss out on this opportunity to revolutionize your approach to experimentation. Download 6 Lessons from TickX now and unleash the full potential of your business growth!
Practical PLG Series - Session 1 - PLG: A Real-World Case Study
Establishing a successful PLG strategy is no easy task — it requires cross-team alignment and a seamless customer journey across acquisition, retention, and monetization. Discover Product-Led Growth (PLG) with experts Raz and Ana from Just Mad on Oct 19. Dive into real-world strategies in our Practical PLG Series webinar. Register now!" #PracticalPLG #ProductLedGrowth
Coffee Chat | Transforming Customer Behavior into Business Value
Join the conversation that explores the business value of Amplitude, highlighting the impact on Acquisition, Monetization, and Retention of your customer base. Explore the journey of expanding your Amplitude use cases to help your organization focus on what matters most.
Mastering Customer Acquisition Strategy Playbook
Learn proven frameworks to acquire new and repeat customers. Keep acquisition costs low and maximize your return on advertising and marketing spending.
Healthcare Spotlight
Learn how Healthcare organizations use Amplitude to enhance patient experiences, boost revenue, and improve operational efficiency.
What is Product Development? Stages and Examples
Discover the essential stages, team roles, and principles of effective product development. Learn how to successfully bring your innovative ideas to market.
Diagnose Friction in the Path to Purchase
This worksheet and companion Amplitude dashboard will help you uncover and prioritize where shoppers are getting stuck in their customer journey.
Power Up PM - Elevate Your Retention Game
This session will introduce the Retention & Engagement framework and how it contributes to product success. It includes a step-by-step activity for defining the Retention metric for each participant's product.
TDWI Playbook | Five Critical Plays for Democratizing Analytics
Amplitude sponsored TDWI Playbook on how to make data and analytics tools accessible to a wider audience.
Reference Architecture to Maximize the Value of your Customer Data
Teams need the ability to easily derive insights from data and act upon those insights effectively.
Your Guide to Scaling Product-Led Experimentation
Learn how product-led experimentation fuels innovation, improves ROI, and de-risks investments with expert insights from Reforge, CAUSL, and more.
Define Your North Star
In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.
Coffee Chat Webinar with Amplitude: Creating Your Product Analytics Data Language
Join us for our monthly Coffee Chat webinars to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.
Coffee Chat Webinar with Amplitude: Data Driven, Data Led and Data Informed
Join us for this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.
Acquisition Worksheets
Use these worksheets to identify your ideal customers and channels, evaluate your onboarding, and measure your acquisition efforts.
Coffee Chat Webinar with Amplitude: Why is a Central Analytics Team Vital to a Self-Service Data Culture?
Join us for this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.
Defining Your North Star Inputs & Flywheels
In this session presented by John Cutler, we will provide a foundation to help you Ⓐ pick the right inputs to feed your North Star Metric and Ⓑ explore the role of “flywheels” and how they relate to the North Star Framework.
Fender: Attracting and Retaining the Next Generation of Guitar Players
Step into the world of Fender. Join us as we delve into the exciting new challenge that Fender's leaders are tackling - how to captivate and inspire the next wave of guitar enthusiasts.
What is Product Adoption? The Ultimate Guide
Discover the fascinating journey of product adoption—from awareness to integration. Learn strategies to boost adoption rates and ensure long-term product success.
How to Launch a SaaS Product: Step-by-Step Guide
Learn the art of a SaaS product launch with our step-by-step guide. Discover the best strategies, tools, and metrics for success in the competitive market.
Product Differentiation for Product Managers Guide
Discover the product differentiation process: A guide for product managers. Unlock success in competitive markets and learn how to make your product stand out.
What is Product-Led Growth? Guide and Examples
Learn how product-led growth can kickstart your business. Explore key strategies, metrics, and examples, and discover how to achieve rapid growth and success.