Resource Library

Learn best practices and discover new strategies for product analytics so you can drive growth for your product.

Guide
The North Star Playbook

Explore the purpose and value of the North Star Framework. Get expert tips to define and integrate your North Star Metric into your organization.

Guide
The Amplitude Guide to Personalization at Scale

Discover six best practices to grow your personalization program, create customized digital experiences, and drive better business outcomes.

Customer Acquisition Playbook
Guide
Mastering Customer Acquisition Strategy Playbook

Learn proven frameworks to acquire new and repeat customers. Keep acquisition costs low and maximize your return on advertising and marketing spending.

Guide
Mastering User Retention Playbook

If you care about growth, then you should care about user retention. Learn how to develop and implement a user retention strategy to reduce customer churn and boost lifetime value.