Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Warehouse-native Amplitude
Unlock insights from your data warehouse
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
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AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & PrivacyWarehouse-native Amplitude
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
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Amplitude for B2B SaaS

Build winning products that drive growth

Get self-service user- and account-level insights to understand behavior and build profitable digital experiences that earn customers for life.

Explore demoGet started for free
Images of Amplitude product and queue retention

Move your most important metrics with Amplitude

3x

Increase in campaign creation completion rate at Criteo.

15%

Reduction in churn at Pictory.

20%

Decrease in conversion time at IBM.

10-14%

Increase in activation metrics at Appfire.

Make your product essential to businesses

Uncover what behaviors drive account growth to build products that engage, convert, and boost revenue—all in a single platform.

Follow journeys across channels

Discover user and account insights across your web and app to identify conversions and drop-offs in real time.

Explore Amplitude Analytics  
Scale and activate data

Make it easy for teams to self-serve test, personalize, and optimize your product experience in just a few clicks.


Explore Feature Experimentation 
Act on your insights

Create in-product experiences to guide users through onboarding, resolve friction, and drive feature adoption.

Explore Guides and Surveys 

Top B2B SaaS teams choose Amplitude

Box
Cloudflare
Cisco
IBM
Mulesoft
Notion
Outreach
Shopify
Box
Cloudflare
Cisco
IBM
Mulesoft
Notion
Acquisition

Get users hooked from day one

  • Get a full view of customer behavior to boost product sign-ups, adoption, and engagement.
  • Tap into product-led growth to drive personalized marketing and product campaigns.
  • Identify and resolve friction that prevents customers from converting.
Acquire new users
Retention

Engage more to retain more

  • Craft in-product messages with Guides and Surveys to improve onboarding and drive feature adoption.
  • Test and measure the impact of feature releases and uncover feature bugs or early behaviors that lead to churn.
  • Turn accounts into advocates by offering personalized experiences that increase lifetime value.
Retain your customers
Monetization

Deliver value customers pay for

  • Uncover behavioral customer insights to improve your cross-sell and upsell strategy.
  • Understand how, when, and why your customers are buying so you can keep them coming back for more.
  • Turn free users into paying accounts by delivering value early in the customer journey.
Boost your revenue
Enterprise-ready

We understand the complexity of your business

Scalabillity

We scale seamlessly at every step of your company's growth journey.

Security and privacy

Robust security features protect your data and mitigate risk.

Reliability

Get uninterrupted access to critical services with minimal downtime.

Extensibility

Our integrations meet the unique needs of your business.

Appsflyer

“With Amplitude’s help, we are enacting a product-led growth mindset at Appfire. Not only has the executive team become high-level consumers of the data, but we see them acknowledge PLG metrics as the superior way to understand product performance.”

Michael Kuhl

Director of Growth, Appfire

Appsflyer

Helpful resources

Learn how to grow your business with insights from industry-leading experts.

Get Started with Product-Led Growth

Explore the product-led growth tactics and metrics used by experts.

Read the guide 
Mastering Retention Strategy
Mastering Retention Strategy

Discover the retention strategies that earn customers for life.

Read the playbook 
Mastering Monetization Strategy
Mastering Monetization Strategy

Learn how to connect your digital strategy to revenue outcomes.

Read the playbook 
B2B Playbook
Essential B2B Strategies to Earn Customers for Life

Discover six essential strategies to grow your B2B SaaS business and retain customers for life.

Read the guide 
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Unlock data-driven insights to grow and scale your business

Get startedExplore demo
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