Amplitude for B2B SaaS

Build Winning Products That Drive Growth

Gain self-service user- and account-level insights to understand behavior and build profitable digital experiences that earn customers for life.

Images of Amplitude product and queue retention

Move your most important metrics with Amplitude

3X

Increase in campaign creation completion rate at Criteo

15%

Reduction in churn at Pictory

20%

Decrease in conversion time at IBM

10-14%

Increase in activation metrics at Appfire

Make your product essential to businesses

Uncover what behaviors drive account growth to build products that engage, convert, and boost revenue—all in a single platform.

Connect to your tech stack
Connect to your tech stack

Integrate with your favorite data and marketing solutions to make the most of your product data.

Follow journeys across channels
Follow journeys across channels

Discover user and account insights across your web and app to identify conversions and drop-offs in real time.

Scale and activate data
Scale and activate data

Make it easy for teams to self-serve test, personalize, and optimize your product experience in just a few clicks.

Top B2B SaaS teams choose Amplitude

Acquisition

Get users hooked from day one

  • Get a full view of customer behavior to boost product sign-ups, adoption, and engagement.
  • Tap into product-led growth to drive personalized marketing and product campaigns.
  • Identify and resolve friction that prevents customers from converting.
Get users hooked from day one
Retention

Engage more to retain more

  • Track account usage to craft relevant in-product messages that drive engagement.
  • Test and measure the impact of feature releases and uncover feature bugs or early behaviors that lead to churn.
  • Turn accounts into advocates by offering personalized experiences that increase lifetime value.
Engage more to retain more
Monetization

Deliver value customers pay for

  • Uncover behavioral customer insights to improve your cross-sell and upsell strategy.
  • Understand how, when, and why your customers are buying so you can keep them coming back for more.
  • Turn free users into paying accounts by delivering value early in the customer journey.
Deliver value customers pay for
Enterprise-ready

We understand the complexity of your business

Scalabillity
Scalabillity

We scale seamlessly at every step of your company's growth journey.

Security and privacy
Security and privacy

Robust security features protect your data and mitigate risk.

Reliability
Reliability

Get uninterrupted access to critical services with minimal downtime.

Extensibility
Extensibility

Our platform adapts to meet the unique needs of your business.

Appsflyer

“With Amplitude’s help, we are enacting a product-led growth mindset at Appfire by changing the conversation throughout the organization. Not only has the executive team become high-level consumers of the data, but we see them acknowledge PLG metrics as the superior way to understand product performance.”

author photo
Michael Kuhl
Director of Growth, Appfire

Helpful resources

Learn how to grow your business with insights from industry-leading experts.

Get Started with Product-Led Growth
Get Started with Product-Led Growth

Explore the product-led growth tactics and metrics used by experts.

Mastering Retention Strategy
Mastering Retention Strategy

Discover the retention strategies that earn customers for life.

Mastering Monetization Strategy
Mastering Monetization Strategy

Learn how to connect your digital strategy to revenue outcomes.

Unlock data-driven insights to grow and scale your business