Grow active users

Hook New Users from the Get-go

Build digital experiences that are hyper-personalized, effortless to adopt, and keep them coming back.

An image representing how Amplitude helps you understand what customer behaviors correlate to active user growth

Decode customer acquisition

Competition is increasing, costs are rising, and budgets are shrinking. Amplitude provides the insights you need to optimize your acquisition strategies and stand out from the rest.


Decrease in acquisition costs for Avito.


Increase in new user inquiries for Winnie.


Increase in traffic for Coursera.

Solve your acquisition challenges with Amplitude

Digital product
Increase digital product adoption

Shine a light on customer behavior so you can prioritize high-impact features that make it easy for users to go from in-person channels to adopting digital experiences.

product launch
Launch successful digital products

Make your next launch successful when you use digital analytics to target new users via proven channels and can iterate on the fly to ship changes quickly with integrated experimentation and self-service analytics.

Grow market share
Grow your market share

Go deeper in your current market, acquire new audiences of users or expand into new markets and geographies.

Product Benchmark Metrics

See how your acquisition metrics stack up

Dive into product data benchmarks across industries, regions, and company size to better understand the relative performance of your key product indicators, like acquisition, activation, and engagement.

See how your acquisition metrics stack up

Bring your entire team on board to acquire new active users


Simplify onboarding and improve product adoption by learning what users are doing and finding ways to get them to value quicker.


Build an easy-to-use product experience when you test, analyze, and optimize your features to swiftly improve your product.


Lower CAC when you connect the dots between product usage, channel performance, campaign investment, and new power users.

Improve acquisition with one unified platform for analytics, experimentation, and activation

Funnel Analysis

Dig into new user drop-off and improve conversion

Visualize how users progress through a series of steps with Funnel Analysis.

  • Build custom, multistep funnels in minutes
  • Drive user expansion by uncovering friction points and improving onboarding using custom funnels
  • Identify growth opportunities for improvement and experimentation
Amplitude funnels help you identify conversion drop off
Data Tables

Report on new user acquisition in seconds

Compare user behavior to real-time metrics like marketing spend and lifetime value for quick insights into downstream conversion.

  • Understand your customer acquisition costs (CAC)
  • Dig into marketing attribution by UTM source, total visits, page views, and more
  • Analyze multiple experiment results in a single view
Data tables make it easy to view popular customer acquisition channels

Iterate to exceed customer expectations from the start

Scale experimentation to deliver seamless personalized experiences and accelerate active user growth.

  • Unite everything you need to test, analyze, and roll out core experiences in one platform
  • Test across devices to understand what matters most to users and drives key behaviors
  • Empower every team to deliver targeted experiments to accelerate learning and growth
Amplitude experiment enables users to personalize experiences to help lower customer acquisition costs

Turn your first-time adopters into power users

Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impact your downstream metrics.

  • See your top-performing campaigns, channels, and messaging impact new user growth
  • Build lookalike audiences to find more customers interested in your product
  • Pair with experimentation to optimize user journeys with new features and messaging
Dig into different user behaviors with cohorts
Acquisition Playbook: Mastering Customer Acquisition Strategy
Acquisition Playbook: Mastering Customer Acquisition Strategy

Proven frameworks to acquire—and keep—new customers.

a magnet attracting new customers
5 Examples of Great Digital Customer Acquisition

Discover marketing tactics leading brands use to boost customer acquisition.

Strategies for Effective Digital Product Adoption
Strategies for Effective Digital Product Adoption

Win the digital race with these strategies and best practices.

Frequently asked questions

Product analytics drives new user growth by providing insights into user behavior. With product analytics, businesses can identify friction points, optimize onboarding, measure engagement, and enable iterative experimentation. With Amplitude, companies can understand users, make data-driven improvements, and drive effective strategies for acquiring and retaining new users.

Amplitude lets you track and measure real-time data from the entire customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and more to give you a 360-degree view of your customers.

Amplitude offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from three pricing plans. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.

Start increasing active users today

Join leading organizations in embracing the digital age and exceeding customer expectations with Amplitude. Start immediately when you create a free account with instant access to our top features.