Product Benchmark Metrics

Explore product data benchmarks across industries, regions, and company size to better understand the relative performance of your key product indicators, like activation, engagement, and retention.

Product Benchmark Metrics


Acquisition metrics track how many new visitors are discovering your product, and help you understand where new visitors are coming from. Implementing acquisition metrics is crucial for monitoring the effectiveness of your business’s marketing and growth efforts.

Daily New User Growth Rate
Weekly New User Growth Rate
Monthly New User Growth Rate
New User Growth Rate
Learn more about acquisition

Acquisition is measured in this report using the new user growth rate metric:

  • New user growth rate is the percentage change in the number of new users coming to your product over a given period of time. This is an important measure of how successful your product or platform is at acquiring new customers.


Activation metrics, also known as onboarding metrics, track how well users learn to use and develop habits in your product. Activation is important because the users who find your product valuable early on are more likely to stick around longer.

Day 1
Day 7
Day 14
Activation Rate
Learn more about activation

Activation is measured in this report using the N-day retention rate:

  • N-Day retention rate measures the percentage of users who return to your product on a specified day after their first appearance. For activation, measuring retention within a user’s first two weeks will show how effectively they’re learning to use it.


Engagement metrics track how users interact with your product or platform. Interactions can include page views, clicks, and other key actions a user can take that indicates they’re getting value from the product.

Daily Active User Growth
Weekly Active User Growth
Month Active User Growth
Engagement Growth Rate
Learn more about engagement

Engagement is measured in this report using the active user growth rate:

  • Active user growth rate is the percentage change in the number of active users in your product over a period of time. Teams often use daily active users or monthly active users as north star metrics to track product engagement.


Retention metrics measure how many users return to your product over time, and they’re used to demonstrate loyalty and continued usage. Retention is one of the most important measures of how successfully you’re engaging your customer base.

1 Month
2 Month
3 Month
Retention Rate
Learn more about retention

Retention is measured in this report using N-day retention rate:

  • Retention rate is the percentage of users that come back X days after their first use. For these retention metrics, we measure it in 1-month, 2-month, and 3-month intervals.

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Frequently asked questions

We collect, anonymize, and report these benchmarks using performance and engagement data across relevant industry verticals and geographies from 2,300 organizations. We don’t include data from customers who have opted out from this benchmarking.

A benchmark metric is based on the average performance of a group. Benchmarks are often used to compare between different companies or industries, and they can be useful for setting expectations and creating goals.

This data was last updated in July 2023, and gets updated every 6 months.