Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.

Perspectives

Why We Didn’t Build Auto-tracking for Amplitude

Auto-tracking doesn’t eliminate work. It shifts work to a less scalable process.

Jeffrey Wang

Best Practices

How to Calculate Retention Rate in B2B SaaS

Understand different kinds of retention rate to keep your customers happy and your company healthy.

Kate Adams

Best Practices

Optimize Your Ecommerce Conversion Funnel with Product Analytics

Get more out of your ecommerce conversion funnel by using product analytics to uncover insights to improve the customer experience and increase conver...

Grant Wensley

Best Practices

Why You Should Have a Build AND Buy Product Analytics Strategy

Large-scale enterprises and those with advanced data teams have specialized product analytics needs. But neither an in-house system nor a third-party ...

Nate Franklin

Best Practices

5 Factors to Consider When Building Your Product Strategy

Learn how to account for product vision, business goals, market landscape, product analytics, and customer insights as you define your product strateg...

Anastasia Fullerton

Inside Amplitude

How the CJEU Decision on Schrems II Affects Amplitude Customers

The goal of Amplitude’s trust programs is not just to meet the requirements established by laws and industry regulations, but to exceed them and meet ...

Idan Levin

Inspiration

How we implemented kid-safe analytics with Amplitude

Mike Hutchinson, Chief Product Officer at SuperAwesome, walks through his team's journey from an internally built analytics system to Amplitude.

Mike Hutchinson

Perspectives

A Pledge to Increase Fairness in Amplitude’s Machine Learning Systems

Ensuring fairness in machine learning is important but not straightforward. At Amplitude, we are investing in solutions to address different conceptio...

William Pentney

Perspectives

Measuring to Learn vs. Measuring to Conform

Does your team measure to learn or measure to conform? John Cutler explains the difference.

John Cutler

Best Practices

Why Churn Analysis is the Key to Improving Customer Retention

Churn analysis helps you understand the problems that make your customers stop using your product. Fixing them supercharges your retention.

Anastasia Fullerton

Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.