Inside Amplitude

Release Notes: August 2020

Pipelines and Govern, downloadable CSV data and more. Check out our latest product updates.

Best Practices

4 Ways Customer Analytics Software Can Help You Build Better Products

Use customer data to set a clear direction for product development.

Perspectives

A Maturity Model for Data Management (& Where Your Team Fits In)

There are three key strategies for managing incoming event data in product analytics. The one you use depends on how far along your organization is in...

Best Practices

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Your product has many users. When you analyze them by cohorts, you should focus on a specific group–like revenue-driving customers–to better understan...

Go Limitless at Amplify 2020, the Virtual Conference for Product Leaders

Register for free for the must-attend event for product and growth leaders

Perspectives

Are You Shipping Faster than You Learn, or Learning Faster than You Ship?

Shipping is tangible. Learning is not. It is easy to rationalize “monitoring that feature for a couple weeks” and moving on. And then forget to loop b...

Best Practices

3 Strategies to Improve Your Customer Retention Rate

Each of these strategies is designed for a specific cohort—new users, current users, and resurrected users—to drive retention.

Perspectives

The 3 Keys to Data Functionality in Product Analytics

These qualities ensure that your product analytics taxonomy can answer your company’s questions.

Best Practices

3 Ways to Use Conversion Analysis on Your Website

The shopping cart, landing page, and blog post are three areas of your website primed for conversion analysis.