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Best Practices
January 5, 2024

What Is Product Operations and Why Do you Need It?

Learn how product operations will transform your business.

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Carolyn Feibleman
Principal Solutions Consultant
Customer Stories
January 5, 2024
Mercado Libre Improves Conversions by Optimizing the User Experience
Best Practices
December 28, 2023
3 Ways To Measure User Retention
Best Practices
December 22, 2023
4 Ways Predictive Marketing Can Guide Customer Purchases
Customer Stories
December 21, 2023
How MySwimPro Uses Data to Drive Growth as a Small Team

Perspectives

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Perspectives
December 19, 2023
The Role of Feature Management in Successful Product Development
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Phil Burch
Group Product Marketing Manager, Amplitude
Acquisition Playbook: Mastering Customer Acquisition Strategy
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Perspectives
December 18, 2023
What to Look For in Your Next Digital Analytics Platform
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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
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Perspectives
December 13, 2023
A Spotlight on the Inaugural Product 50 winners
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Mallory Mast
Director of Content Marketing

Best Practices

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Best Practices
January 5, 2024
What Is Product Operations and Why Do you Need It?
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Carolyn Feibleman
Principal Solutions Consultant
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Best Practices
December 28, 2023
3 Ways To Measure User Retention
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
User Retention Playbook: Mastering Customer Retention Strategy
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Best Practices
December 22, 2023
4 Ways Predictive Marketing Can Guide Customer Purchases
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Julia Dillon
Senior Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
VP of Product, Amplitude

Inside Amplitude

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Inside Amplitude
December 18, 2023
Meet the Ampliteer: Lauren Mahoney
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Blake Jackson
Manager, Global Talent Initiatives, Amplitude
Product-Led Growth Guide Volume 2: How to Get Started with PLG
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Inside Amplitude
December 12, 2023
Introducing Amplitude Academy Badges
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Lisa Rothrauff
Director of Customer Education, Amplitude
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Inside Amplitude
December 6, 2023
Meet the Ampliteer: Fedor Chuvilkin
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Blake Jackson
Manager, Global Talent Initiatives, Amplitude

Customer Stories

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Customer Stories
January 5, 2024
Mercado Libre Improves Conversions by Optimizing the User Experience
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Daniela Medina
Technical Leader, Data & Analytics at Mercado Libre
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Customer Stories
December 21, 2023
How MySwimPro Uses Data to Drive Growth as a Small Team
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Phil Burch
Group Product Marketing Manager, Amplitude
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Customer Stories
December 20, 2023
Switching Away from Google Analytics to Mature Our Analytics Culture at Unity
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Ani Lopez
Senior Data Engineer, Strategy & Analytics at Unity
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Customer Stories
December 19, 2023
From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude
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Candas Demir
Head of Digital & Performance Marketing at TicketSwap
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Adam Greco
Product Evangelist, Amplitude
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Julia Dillon
Senior Product Marketing Manager, Amplitude
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Ibrahim Bashir
VP of Product, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude