Event

Calling all product & growth leaders!

Join us at AMPLIFY, a product conference hosted by Amplitude to celebrate and nurture the product and growth community.

Inside Amplitude

Behavioral Targeting for Automated Campaign Personalization

Amplitude Engage: Power targeted campaigns in existing marketing tools with your first-party behavioral data and Amplitude’s advanced behavioral segme...

Spenser Skates

Inside Amplitude

Come Celebrate with Us: The Forbes 100, Amplify, and 2019 So Far

This year, Amplitude was included in the Forbes Cloud 100 list, which recognizes the top 100 private cloud companies. We're celebrating this and other...

Sandhya Hegde

Inside Amplitude

Employee Spotlight: Paving the Road for a More Inclusive Future with Shivani Patel, Head of Corporate Sales and Account Management

An interview with Shivani Patel, who has played an instrumental role in our Diversity and Inclusion program here at Amplitude.

datamonster

Inside Amplitude

Release Notes: August 2019

Here's what's new in Amplitude through August 2019.

Archana Madhavan

Perspectives

How To Structure and Manage Your Product Analytics Team

In this post, guest writer Vince Kosek covers four common questions related to product analytics team structure and management. We strongly believe th...

Vince Kosek

Inside Amplitude

Why You Should Attend our Product Conference, Amplify 2019

Join us in San Francisco this October 8th, 2019, for a product conference unlike any other.

Sandhya Hegde

Best Practices

Feature-less Roadmap: The Balance Between Delivering Concrete Features vs. Planning with High-level Themes

You shouldn't treat product roadmaps as to-do lists. Themes are a better way to stay aligned with your bigger picture product vision.

Victoria Fitoussi

Inspiration

Making the Leap to Embedded Product Analytics

How do the worlds of traditional, siloed analytics and embedded product analytics differ? Amplitude's Rachel Herrera reflects on what she's learned on...

Rachel Herrera

Inspiration

Measuring to Control vs. Measuring to Learn and Improve

Teams that are worried about measurement dysfunction will have a hard time establishing the safety necessary to learn, and learn about how they learn.

John Cutler

Best Practices

A Tale of Two Data Teams

A closer look at two ways that companies handle data governance—and why the optimal solution lies somewhere in the middle.

Dana Levine

Event

Calling all product & growth leaders!

Join us at AMPLIFY, a product conference hosted by Amplitude to celebrate and nurture the product and growth community.