Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.

Inside Amplitude

Amplify 2020: Highlights from the Largest Gathering of Product and Growth Leaders

Learn what product leaders from IBM, Peleton, Squarespace, Shopify and more shared at this year's Amplify conference.

Mallory Busch

Inside Amplitude

4 Major Launch Announcements from Amplify 2020

At the largest global gathering of product leaders, the Amplitude team launched new product features, kicked-off its inaugural customer awards program...

Suyog Deshpande

Inside Amplitude

Release Notes: September 2020

Send the right message to the right user at the right time, understand Amplitude adoption at your organization and more. Here are our latest product u...

Grant Wensley

Best Practices

Asking Better Questions

In this post, I’d like to share some helpful approaches to eliciting impactful questions so that your team can make better decisions about what to mea...

John Cutler

Best Practices

Funnel Analysis Examples and Case Studies in 5 Industries

The customer journey is unique to your product and industry. Learn how a funnel analysis looks in five sectors—B2B SaaS, consumer tech, ecommerce, fin...

Andrea Wang

Inside Amplitude

Introducing Predictive Cohorts: Power Your Marketing Campaigns with Machine Learning

Like a crystal ball, Amplitude can bring you predictive insights. You can now create cohorts of users based on future behavior, instead of past behavi...

Bilal Mahmood

Inside Amplitude

Release Notes: August 2020

Pipelines and Govern, downloadable CSV data and more. Check out our latest product updates.

Grant Wensley

Best Practices

4 Ways Customer Analytics Software Can Help You Build Better Products

Use customer data to set a clear direction for product development.

Carolyn Feibleman

Perspectives

A Maturity Model for Data Management (& Where Your Team Fits In)

There are three key strategies for managing incoming event data in product analytics. The one you use depends on how far along your organization is in...

Dana Levine

Best Practices

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Your product has many users. When you analyze them by cohorts, you should focus on a specific group–like revenue-driving customers–to better understan...

Anastasia Fullerton

Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.