Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.

Inside Amplitude

Our Commitment to Community Safety and Continued Service

We are taking precautions to safely and effectively continue providing our services to all customers and support our Ampliteer community during this t...

Curtis Liu

Best Practices

Stop Data Snacking

What is data snacking? And what is the alternative?

John Cutler

My Journey to Find the North Star

Tyler Joyce recounts his learnings that led to finding his product's North Star Metric. Here are the frameworks, workshops, and exercises that guided ...

Tyler Joyce

Inside Amplitude

Introducing Conversion Drivers: Understand the Behaviors Behind Conversion and Drop-Off

Conversion Drivers helps teams understand what gets their best customers to convert, and uncovers the issues preventing others from being successful.

Mike Ottavi-Brannon

Inspiration

Build Your Own Product Discovery Toolbox

Why there is no one “right” approach to product discovery.

Tim Herbig

Inspiration

Sustainable Product Strategy: How to Move from Outputs to Outcomes

7 tips from the Yesware team about shifting product planning to put the customer front and center.

Inessa Lurye

Inside Amplitude

Amplitude acquires ClearBrain to add predictions to analytics

ClearBrain’s patent-pending, machine learning technology will help our customers make big product bets faster.

Shadi Rostami

Best Practices

7 Things Every Product Leader Should Know About the North Star Metric

Advice from product leaders about defining a North Star Metric and generating buy-in across an organization

Mallory Busch

Inspiration

15 Questions to Make Smarter Product Bets with Customer Insights

The best products are built with a deep understanding of what leads a customer to convert, drop off, or become loyal over time.

John Hurley

Inside Amplitude

Release Notes: February 2020

Here's what was new in Amplitude through February 2020: an inbound data integration with Intercom, a revamped My Workspace, co-ownership of cohorts, a...

Archana Madhavan

Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.