Event

Calling all product & growth leaders!

Join us at AMPLIFY, a product conference hosted by Amplitude to celebrate and nurture the product and growth community.

Inside Amplitude

Behavioral Targeting for Automated Campaign Personalization

Amplitude Engage: Power targeted campaigns in existing marketing tools with your first-party behavioral data and Amplitude’s advanced behavioral segme...

Spenser Skates

Inspiration

Making the Leap to Embedded Product Analytics

How do the worlds of traditional, siloed analytics and embedded product analytics differ? Amplitude's Rachel Herrera reflects on what she's learned on...

Rachel Herrera

Inspiration

Measuring to Control vs. Measuring to Learn and Improve

Teams that are worried about measurement dysfunction will have a hard time establishing the safety necessary to learn, and learn about how they learn.

John Cutler

Best Practices

A Tale of Two Data Teams

A closer look at two ways that companies handle data governance—and why the optimal solution lies somewhere in the middle.

Dana Levine

Inspiration

Top 7 UX Podcasts to Inspire Product Design

Drive customer delight with your product design. Get inspired by these podcasts hosted by design experts.

Cara Harshman

Inside Amplitude

Release Notes: July 2019

Here's what's new in Amplitude through July 2019: My Workspace, add videos to Notebooks, add cohorts to Team Spaces, and more!

Archana Madhavan

Perspectives

Your Marketing Campaign is Missing a Key Ingredient: Context

Marketers need to serve users with timely experiences in the full context of how users behave in-product. Here are some of the challenges they face.

Archana Madhavan

Perspectives

How I PM: Rachel Kaplan, Product Manager at Coinbase

Rachel Kaplan, PM at Coinbase, is passionate about building an open financial system that users love. This is how she product manages.

Cara Harshman

Best Practices

Product Teams Need More Than Traditional Analytics

Product analytics and traditional analytics are not interchangeable—especially for product companies. Ruben Ugarte, Founder of Practico Analytics, len...

Tai Rattigan

Best Practices

8 Analytics Podcasts for Understanding Users and Mastering Data

Grab your headphones and tune into these podcasts to learn everything running more robust data analyses to creating stunning data visualizations.

Archana Madhavan

Event

Calling all product & growth leaders!

Join us at AMPLIFY, a product conference hosted by Amplitude to celebrate and nurture the product and growth community.