Best Practices
October 3, 2023
What Is Multivariate Testing? How to Use It to Optimize Conversions
Learn what multivariate testing is, how it can help improve your conversion rate, and how you can get started creating multivariate tests today.
Phil Burch
Group Product Marketing Manager, Amplitude
Best Practices
October 3, 2023
What Is Multivariate Testing? How to Use It to Optimize Conversions
Learn what multivariate testing is, how it can help improve your conversion rate, and how you can get started creating multivariate tests today.
Phil Burch
Group Product Marketing Manager, Amplitude
Perspectives
Enhancing Retention Strategies at SimpliSafeSeptember 29, 2023
Perspectives
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Shab Jahan
Sr. Account Based Marketing Manager, Amplitude
Lilli Clark
Manager, Retention Growth Marketing, Amplitude
Perspectives
Navigating Startup Fundraising: From Product-Market Fit to Compelling Pitch DeckSeptember 21, 2023
Andrae Washington
Startup Programs Manager
Best Practices
View allPhil Burch
Group Product Marketing Manager, Amplitude
Best Practices
Ecommerce Conversion Metrics Guide: Top 7 Metrics to Grow Your BusinessSeptember 28, 2023
Ganit Bar-Dor
Manager, Technical Services & Succes, Amplitude
Katie Geer
Product Manager, Amplitude
Featured Collection
Learn product-led growth fundamentals from the experts
It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.
Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.
Mallory Busch
Product Marketer, dbt Labs
John Cutler
Former Product Evangelist, Amplitude
Ibrahim Bashir
VP of Product, Amplitude
Inside Amplitude
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Blake Jackson
Manager, Global Talent Initiatives, Amplitude
Katie Geer
Product Manager, Amplitude
Larry Xu
Director of Engineering, Amplitude Experiment
Customer Stories
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Hernán García
Head of Product at rebuy
Olha Mateva
Product Data Science Lead at Preply
Customer Stories
Implementing Product-Led Growth: How Amplitude Customers Put PLG into PracticeSeptember 7, 2023
Aly McGue
Customer Advocacy Director, Amplitude
Conner Sunday
Customer Marketing Manager
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributors
Adam Greco
Product Evangelist, Amplitude
Darshil Gandhi
Principal Product Marketing Manager
Elena Verna
Former Head of Growth, Amplitude
John Cutler
Former Product Evangelist, Amplitude