Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.

Inside Amplitude

5 Predictions for the Next Decade of Data Governance

In the 2010s, product teams gained access to unprecedented amounts of data. In the 2020s, managing that data will become the foundation to building th...

Mallory Busch

Perspectives

Why N Day Retention is the Metric that Matters for Mobile Games

The percentage of returning users is a key health indicator for mobile games. GoPractice CEO Oleg Yakubenkov explains N Day Retention and how it appli...

Oleg Yakubenkov

Best Practices

50 Questions I Ask PMs About Data and Their Teams

50 useful conversation starters for teams grappling with being more data-informed.

John Cutler

Inspiration

Release Notes: January 2020

Here's what was new in Amplitude through January 2020: embed Loom videos in Notebooks, view percent change for period-over-period analyses, and uncove...

Archana Madhavan

Inside Amplitude

Reflecting on Amplitude's 2019 Diversity & Inclusion Initiatives

What we did, what we learned, and how we're moving forward in 2020.

Meredith Callan

Inside Amplitude

Nova 2.0: Re-architecting the Analytics Engine behind Amplitude

Introducing Nova 2.0, our new architecture built to improve performance, reduce query latency, and cut server costs.

Nirmal Utwani

Inspiration

Amplify 2019 Highlights

The top six highlights from Amplify 2019, our premier product and growth conference in San Francisco.

Sandhya Hegde

Best Practices

Practicing Growth Design

Designers, grow your career with data. Lex Roman shares the essential growth design tools and skills to master.

Lex Roman

Inside Amplitude

Release Notes: Fall 2019

Here's what was new in Amplitude through October, November, and December 2019: direct sharing, offset data ranges for behavioral cohorts, and more imp...

Archana Madhavan

Best Practices

The Attention Game: What it is and How to Play it

Increase user engagement by finding ways to keep users in your product longer. Here's how to play the Attention Game.

Victoria Rainbolt

Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.