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Best Practices
December 1, 2023

How to Improve Conversion Rate Optimization Using Web Analytics

Discover the role of A/B testing plays in bringing more conversions to your website.

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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
Best Practices
November 28, 2023
The Power of Continuous Learning in Product Management
Best Practices
November 27, 2023
5 Customer Engagement Metrics for Product Teams to Drive Success
Best Practices
November 24, 2023
What Exponential Growth Really Looks Like (And How to Hit It)
Best Practices
November 22, 2023
Using the Voice of the Customer to Build a Better Product

Perspectives

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Perspectives
November 21, 2023
The Art of Upgrading: Strategies for Freemium Success
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Ibrahim Bashir
VP of Product, Amplitude
Product-Led Growth Guide: What Is PLG?
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Perspectives
November 7, 2023
Top 5 Metrics to Track for Digital Product Adoption
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Julia Dillon
Senior Product Marketing Manager, Amplitude
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Perspectives
October 31, 2023
6 Best Practices for Product Adoption in Financial Services, Media, and Retail
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Julia Dillon
Senior Product Marketing Manager, Amplitude

Best Practices

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Best Practices
December 1, 2023
How to Improve Conversion Rate Optimization Using Web Analytics
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
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Best Practices
November 28, 2023
The Power of Continuous Learning in Product Management
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Phil Burch
Group Product Marketing Manager, Amplitude
User Retention Playbook: Mastering Customer Retention Strategy
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Best Practices
November 27, 2023
5 Customer Engagement Metrics for Product Teams to Drive Success
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
VP of Product, Amplitude

Inside Amplitude

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Inside Amplitude
November 20, 2023
How Amplitude Uses Amplitude to Improve Website Acquisition
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Katie Geer
Product Manager, Amplitude
Product-Led Growth Guide Volume 2: How to Get Started with PLG
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Inside Amplitude
October 26, 2023
Meet the Ampliteer: Sang-Ho Hwang
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Blake Jackson
Manager, Global Talent Initiatives, Amplitude
Connect your data stack
Inside Amplitude
October 23, 2023
Unlock the Value of Your Data with Amplitude
Sean Kilcullen
Group Product Manager, Amplitude

Customer Stories

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2023 Pioneer Awards Finalists
Customer Stories
November 14, 2023
Celebrating the 2023 Amplitude Pioneer Award Finalists
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Aly McGue
Customer Advocacy Director, Amplitude
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Customer Stories
November 7, 2023
How Mercadona Leverages Amplitude to Increase Basket Size and Conversions
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Dhruv Sikri
Product Manager, Mercadona Tech
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Customer Stories
October 25, 2023
Why Clevergy Uses Amplitude to Understand Its Users
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Álvaro Pérez Bello
Co-founder and CPO, Clevergy
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Customer Stories
October 16, 2023
How Amplitude Drives Cross-Sell: A Conversation with ManoMano’s Head of Product
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Simon Berthet-Bondet
Head of Product, ManoMano
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Adam Greco
Product Evangelist, Amplitude
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
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Elena Verna
Former Head of Growth, Amplitude
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John Cutler
Former Product Evangelist, Amplitude