Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.

Inside Amplitude

Predictive Cohorts: Power Your Marketing Campaigns with Machine Learning

Like a crystal ball, Amplitude can bring you predictive insights. You can now create cohorts of users based on future behavior, instead of past behavi...

Bilal Mahmood

Inside Amplitude

Release Notes: August 2020

Pipelines and Govern, downloadable CSV data and more. Check out our latest product updates.

Grant Wensley

Best Practices

4 Ways Customer Analytics Software Can Help You Build Better Products

Use customer data to set a clear direction for product development.

Carolyn Feibleman

Perspectives

A Maturity Model for Data Management (& Where Your Team Fits In)

There are three key strategies for managing incoming event data in product analytics. The one you use depends on how far along your organization is in...

Dana Levine

Best Practices

Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?

Your product has many users. When you analyze them by cohorts, you should focus on a specific group–like revenue-driving customers–to better understan...

Anastasia Fullerton

Go Limitless at Amplify 2020, the Virtual Conference for Product Leaders

Register for free for the must-attend event for product and growth leaders

Kaitlin Pike

Perspectives

Are You Shipping Faster than You Learn, or Learning Faster than You Ship?

Shipping is tangible. Learning is not. It is easy to rationalize “monitoring that feature for a couple weeks” and moving on. And then forget to loop b...

John Cutler

Best Practices

3 Strategies to Improve Your Customer Retention Rate

Each of these strategies is designed for a specific cohort—new users, current users, and resurrected users—to drive retention.

Andrea Wang

Perspectives

The 3 Keys to Data Functionality in Product Analytics

These qualities ensure that your product analytics taxonomy can answer your company’s questions.

Dana Levine

Best Practices

3 Ways to Use Conversion Analysis on Your Website

The shopping cart, landing page, and blog post are three areas of your website primed for conversion analysis.

Carolyn Feibleman

Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.