Best Practices

How is Amplitude Different from Google Analytics?

Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact product teams.

Best Practices

Go Beyond Conversions and Measure Customer Engagement

Conversion is step one. Cultivating customer loyalty—through personalization, relevant messaging, and the best customer experiences—comes next.

5 Ways to Make Smarter Product Bets with Product Intelligence

High-performing businesses are 34% more likely to have an above-average understanding of customer needs. Here’s why.

Inside Amplitude

Combine Your Amplitude Data with Salesforce, Marketo, Zendesk, and More

Amplitude’s new integration with Amazon AppFlow gives Amplitude users the ability to combine disparate data sets with powerful behavioral insights.

Inside Amplitude

Breaking Data Silos with Amazon AppFlow and Amplitude

Amazon AppFlow’s new integration with Amplitude empowers your teams to combine data from multiple sources, surfacing the detailed customer insights th...

Inspiration

Release Notes: April 2020

Here's what was new in Amplitude through April 2020: Behavior Offset for in-line cohorts and updates to our iOS and Javascript SDKs.

Inspiration

How Adobe Customers See the Complete View of User Behavior with Amplitude

New Amplitude integration enables teams using Adobe Analytics to go beyond single-device pageview data to easily see detailed, cross-platform journeys...

Inside Amplitude

Amplitude on Amplitude: How We Approach Learning as a Team

Like thousands of other teams, our journey to release a new feature started in Amplitude.

Best Practices

Stop Data Snacking

What is data snacking? And what is the alternative?