Event

Calling all product & growth leaders!

Join us at AMPLIFY, a product conference hosted by Amplitude to celebrate and nurture the product and growth community.

Inside Amplitude

Nova 2.0: Re-architecting the Analytics Engine behind Amplitude

Introducing Nova 2.0, our new architecture built to improve performance, reduce query latency, and cut server costs.

Nirmal Utwani

Inspiration

Release Notes: January 2020

Here's what was new in Amplitude through January 2020: embed Loom videos in Notebooks, view percent change for period-over-period analyses, and uncove...

Archana Madhavan

Inside Amplitude

Reflecting on Amplitude's 2019 Diversity & Inclusion Initiatives

What we did, what we learned, and how we're moving forward in 2020.

Meredith Callan

Inspiration

Amplify 2019 Highlights

The top six highlights from Amplify 2019, our premier product and growth conference in San Francisco.

Sandhya Hegde

Best Practices

Practicing Growth Design

Designers, grow your career with data. Lex Roman shares the essential growth design tools and skills to master.

Lex Roman

Inside Amplitude

Release Notes: Fall 2019

Here's what was new in Amplitude through October, November, and December 2019: direct sharing, offset data ranges for behavioral cohorts, and more imp...

Archana Madhavan

Best Practices

The Attention Game: What it is and How to Play it

Increase user engagement by finding ways to keep users in your product longer. Here's how to play the Attention Game.

Victoria Rainbolt

Perspectives

Introducing The North Star Playbook

Today we’re releasing The North Star Playbook, the guide to defining your product’s North Star. Dive in to learn how this data-informed framework can ...

Archana Madhavan

Inspiration

How to Analyze the Health of Your App’s Product-Market Fit Through Growth Accounting

Jonathan Hsu, Co-founder and General Partner at Tribe Capital, explains the growth accounting framework and how it can empower product team decision-m...

Jonathan Hsu

Inspiration

The UX of Data

Growth designer Lex Roman gives advice on how your cross-functional team should talk about data.

Lex Roman

Event

Calling all product & growth leaders!

Join us at AMPLIFY, a product conference hosted by Amplitude to celebrate and nurture the product and growth community.