Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.

Best Practices

What is Product Intelligence?

What is Product Intelligence and why does it matter? Amplitude CEO Spenser Skates explains how digital leaders are using this new category of software...

Spenser Skates

Best Practices

How is Amplitude Different from Google Analytics?

Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact product teams.

Lex Roman

Best Practices

Go Beyond Conversions and Measure Customer Engagement

Conversion is step one. Cultivating customer loyalty—through personalization, relevant messaging, and the best customer experiences—comes next.

Mary Kearl

5 Ways to Make Smarter Product Bets with Product Intelligence

High-performing businesses are 34% more likely to have an above-average understanding of customer needs. Here’s why.

John Hurley

Inside Amplitude

Combine Your Amplitude Data with Salesforce, Marketo, Zendesk, and More

Amplitude’s new integration with Amazon AppFlow gives Amplitude users the ability to combine disparate data sets with powerful behavioral insights.

Anastasia Fullerton

Inside Amplitude

Breaking Data Silos with Amazon AppFlow and Amplitude

Amazon AppFlow’s new integration with Amplitude empowers your teams to combine data from multiple sources, surfacing the detailed customer insights th...

Anastasia Fullerton

Inspiration

Release Notes: April 2020

Here's what was new in Amplitude through April 2020: Behavior Offset for in-line cohorts and updates to our iOS and Javascript SDKs.

datamonster

Inspiration

How Adobe Customers See the Complete View of User Behavior with Amplitude

New Amplitude integration enables teams using Adobe Analytics to go beyond single-device pageview data to easily see detailed, cross-platform journeys...

John Hurley

Inside Amplitude

Amplitude on Amplitude: How We Approach Learning as a Team

Like thousands of other teams, our journey to release a new feature started in Amplitude.

Abbie Kouzmanoff

Best Practices

Stop Data Snacking

What is data snacking? And what is the alternative?

John Cutler

Playbook

Discover your Product's North Star

Beat feature factory. Uncover your product's most important metrics to bring focus and alignment to your team.