Best Practices

Stop Data Snacking

What is data snacking? And what is the alternative?

My Journey to Find the North Star

Tyler Joyce recounts his learnings that led to finding his product's North Star Metric. Here are the frameworks, workshops, and exercises that guided ...

Inside Amplitude

Introducing Conversion Drivers: Understand the Behaviors Behind Conversion and Drop-Off

Conversion Drivers helps teams understand what gets their best customers to convert, and uncovers the issues preventing others from being successful.

Inspiration

Build Your Own Product Discovery Toolbox

Why there is no one “right” approach to product discovery.

Inspiration

Sustainable Product Strategy: How to Move from Outputs to Outcomes

7 tips from the Yesware team about shifting product planning to put the customer front and center.

Inside Amplitude

Amplitude acquires ClearBrain to add predictions to analytics

ClearBrain’s patent-pending, machine learning technology will help our customers make big product bets faster.

Best Practices

7 Things Every Product Leader Should Know About the North Star Metric

Advice from product leaders about defining a North Star Metric and generating buy-in across an organization

Inspiration

15 Questions to Make Smarter Product Bets with Customer Insights

The best products are built with a deep understanding of what leads a customer to convert, drop off, or become loyal over time.

Inside Amplitude

Release Notes: February 2020

Here's what was new in Amplitude through February 2020: an inbound data integration with Intercom, a revamped My Workspace, co-ownership of cohorts, a...