Image of Phil Burch
Phil Burch
Former Group Product Marketing Manager
Phil Burch is a former Group Product Marketing Manager for Amplitude Experiment. Phil previously held roles across the customer lifecycle including account management, solutions consulting, and product onboarding before moving into product marketing roles at Sysomos, Hearsay Systems, and Tray.io.
Posts by Phil
Webinar Recap of a talk from Ronny Kohavi and Jheel Jawharkar
Perspectives
August 12, 2025
Webinar Recap: Elevating the Experimentation Maturity Model
A blue sphere and a red cone working together to support a balanced stack of shapes, suggesting how Adobe Analytics and Amplitude can work together.
Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
An iceberg, suggesting the hidden risks with AI adoption
Perspectives
June 25, 2025
Data Readiness: The Real Barrier to AI Adoption
A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
A webinar recap featuring Dr. Austin McCraw, Head of Growth at DoWhatWorks, and John Jordan, Conversion Rate Optimization director at Twilio Inc.
Perspectives
January 6, 2025
Four Proven Strategies to Boost Website Conversions
Learn how Amplitude’s powerful integration with HubSpot can help marketers drive eight times better conversions compared to marketing-qualified leads (MQLs).
Inside Amplitude
September 18, 2024
Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth
Frequentist vs. Bayesian blog post illustration - scales
Best Practices
July 31, 2024
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
Learn how Amplitude’s new Contentful integration unlocks no-code experiments to build better web experiences without engineering support
Inside Amplitude
June 13, 2024
Growth Pros Personalize Faster With Amplitude and Contentful
Erin Del Mundo and Nick Newell headshots on blue background
Customer Stories
December 21, 2023
How MySwimPro Uses Data to Drive Growth as a Small Team
Wil Pong and Chris Condo Headshots on blue background
Perspectives
December 19, 2023
The Role of Feature Management in Successful Product Development
Wil Pong headshot on blue background
Perspectives
November 28, 2023
The Power of Continuous Learning in Product Management
Startups can finally connect learning and delivery to drive innovation and growth.
Inside Amplitude
October 19, 2023
Deliver Impact: Why Startups Win with Amplitude
What is Web Personalization blog post illustration - shopping hands
Best Practices
October 16, 2023
What is Web Personalization? Using it to Increase User Engagement
what is multivariate testing blog post illustration - 4 webpage wireframes
Best Practices
October 3, 2023
What Is Multivariate Testing? How to Use It to Optimize Conversions
Experiment Playbook
Perspectives
May 4, 2023
Unlock the Power of Product-Led Experimentation with Our New Guide