Blog

Behavioral Analytics

HubSpot and Amplitude logos
Inside Amplitude
June 17, 2024
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot
Jason Recacho headshot
Jason Recacho
Principal Partner Marketing Manager, Amplitude
Pie chart visual
Best Practices
March 22, 2024
Why You Need Customer Segmentation Software in 2024
Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude
girl looking at a tablet
Best Practices
February 29, 2024
Improve Customer Experience with These 3 Tips
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
different colored pie charts of different sizes
Best Practices
December 8, 2023
5 Ways to Leverage User Statuses to Segment Your Customers
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Jon Shek
Solutions Architect
Quantitative vs. Qualitative Data blog post illustration - pie chart
Best Practices
October 27, 2023
Quantitative vs. Qualitative Data: Which To Use and When
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
What is Web Personalization blog post illustration - shopping hands
Best Practices
October 16, 2023
What is Web Personalization? Using it to Increase User Engagement
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Phil Burch
Group Product Marketing Manager, Amplitude
Customer data analytics blog illustration with three 3D shapes
Best Practices
July 17, 2023
What Is Customer Analytics? Customer Data Analysis 101
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
Improve data hygiene
Best Practices
December 22, 2022
A Definitive Guide to Improving Data Hygiene Across Your Organization
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Franciska Dethlefsen
Head of Growth Marketing
Data validation and data quality
Best Practices
December 18, 2022
Why data teams struggle with data validation (and how to change that)
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Franciska Dethlefsen
Head of Growth Marketing
Proactive data validation
Best Practices
December 18, 2022
Popular Data Validation Techniques for Analytics & Why You Need Them
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Franciska Dethlefsen
Head of Growth Marketing
Behavioral Data Event Tracking
Perspectives
August 31, 2022
Introducing the Amplitude Guide to Behavioral Data & Event Tracking
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Arpit Choudhury
Founder, astorik
Delivering Flexibility And Choice With Amplitude + Snowflake Datashare
Inside Amplitude
June 14, 2022
Delivering Flexibility And Choice With Amplitude + Snowflake Datashare
Image of Pragnya Paramita
Pragnya Paramita
Group Product Marketing Manager, Amplitude