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    Understand the full user journey
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Experiment icon
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    Test, analyze, and optimize at scale
  • Data Management icon
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    Complete data you can trust
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    Personalize the banking experience
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    Maximize product adoption
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    Identify impactful content
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    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
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    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Grow active users
    Get users hooked from day one
  • Retention icon
    Increase customer lifetime value
    Understand your customers like no one else.
  • Monetization icon
    Accelerate monetization
    Turn behavior into business
  • Grow active users
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North Star Metric

Representation of a driver tree exercise
Perspectives
August 7, 2023
Use the Bet Up Activity to Shine a Light on Your Product Strategy
Image of Noorisingh Saini
Noorisingh Saini
Content Marketing Manager, Amplitude
North Star Statement Exercise
Perspectives
March 25, 2022
Words Before Numbers: North Star Statement Exercise
Image of John Cutler
John Cutler
Former Product Evangelist, Amplitude
Every Product Needs a North Star Metric Card
Perspectives
March 21, 2018
Every Product Needs a North Star Metric: Here’s How to Find Yours
Image of Sandhya Hegde
Sandhya Hegde
VP of Marketing
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