Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • web analytics
    Web Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Web Analytics
  • Session Replay
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • web analytics
    Web Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Web Analytics
  • Session Replay
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Platform Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Platform Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Platform Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Platform Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Pricing
Pricing
Login
Contact salesGet started
Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
  • Perspectives
  • Best Practices
  • Inside Amplitude
  • Customer Stories
  • Contributors

Event Tracking

Tracking Plan Creation
Best Practices
November 15, 2024
How To Create a Tracking Plan?
Image of Arpit Choudhury
Arpit Choudhury
Founder, astorik
Event tracking decisions
Best Practices
October 9, 2024
How to Decide Which Events to Track?
Image of Arpit Choudhury
Arpit Choudhury
Founder, astorik
User behavior in pathfinder chart
Best Practices
August 16, 2024
A Guide to User Behavior Analytics (UBA): How to Track & Analyze
Image of Sam Edwards
Sam Edwards
Former Global Technology Partner Manager, Amplitude
Man looking at mobile device while also sitting in front of laptop
Best Practices
April 26, 2024
Top 3 Benefits of Cross-Device Tracking in 2024
Luis Romero headshot
Luis Romero
Director of Product Marketing
Amplitude logo with integration logos around it
Inside Amplitude
October 13, 2023
Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations
Jennifer Rudin headshot
Jennifer Rudin
Senior Data Strategist, Amplitude
Cover of the Product Analytics for Dummies, Amplitude 2nd Special Edition
Perspectives
September 12, 2023
Product Analytics for Dummies: A Beginner’s Guide to Getting Started
Image of Nikhil Gangaraju
Nikhil Gangaraju
Director, Product Marketing, Amplitude
Evolving your analytics tracking
Best Practices
December 15, 2022
Best Practices to Follow When Creating or Evolving Your Analytics Tracking
Image of Franciska Dethlefsen
Franciska Dethlefsen
Head of Growth Marketing
How to Make Event Tracking Part of Your Release Process
Best Practices
December 12, 2022
How to Make Event Tracking Part of Your Release Process
Image of Georgia Iacovou
Georgia Iacovou
Iteratively
Common Event Tracking Pitfalls and How to Avoid Them
Best Practices
December 12, 2022
Common Event Tracking Pitfalls and How to Avoid Them
Image of Franciska Dethlefsen
Franciska Dethlefsen
Head of Growth Marketing
Behavioral Data Event Tracking
Perspectives
August 31, 2022
Introducing the Amplitude Guide to Behavioral Data & Event Tracking
Image of Arpit Choudhury
Arpit Choudhury
Founder, astorik
Define These Two Inputs for Your Retention Rate Formula
Best Practices
August 1, 2020
Define These Two Inputs for Your Retention Rate Formula
Image of Nate Franklin
Nate Franklin
Former Director, Product Marketing, Amplitude
Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
Resources
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  • Blog
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  • Events
  • Glossary
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