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Understand the full user journey
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Connect Amplitude to hundreds of partners
Experiment
Test, analyze, and optimize at scale
Data Management
Complete data you can trust
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Unite data across teams
Customers
Discover why customers love Amplitude
AI
Self-service data meets self-service intelligence
Analytics
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Grow active users
Increase customer lifetime value
Accelerate monetization
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else.
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
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Connect with peers in product analytics
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Blog
Perspectives
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Inside Amplitude
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Inside Amplitude
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Event Tracking
Perspectives
September 12, 2023
Product Analytics for Dummies: A Beginner’s Guide to Getting Started
Nikhil Gangaraju
Director, Product Marketing, Amplitude
Best Practices
December 12, 2022
How to Make Event Tracking Part of Your Release Process
Georgia Iacovou
Iteratively
Best Practices
December 12, 2022
Common Event Tracking Pitfalls and How to Avoid Them
Franciska Dethlefsen
Head of Growth Marketing
Perspectives
August 31, 2022
Introducing the Amplitude Guide to Behavioral Data & Event Tracking
Arpit Choudhury
Founder, astorik
Best Practices
June 7, 2022
How To Create a Tracking Plan?
Arpit Choudhury
Founder, astorik
Best Practices
May 19, 2022
How to Decide Which Events to Track?
Arpit Choudhury
Founder, astorik
