Blog

Experimentation

Webinar Recap of a talk from Ronny Kohavi and Jheel Jawharkar
Perspectives
August 12, 2025
Webinar Recap: Elevating the Experimentation Maturity Model
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 28, 2025
Correlation vs Causation: Learn the Difference
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Archana Madhavan
Instructional Designer
Digital Marketing Teams Experimentation
Perspectives
July 16, 2025
How Digital Marketing Teams Can Use Experimentation to Work Like Data Teams
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Audrey Xu
Solutions Consultant, Amplitude
Webinar Recap Hostinger Amplitude
Customer Stories
June 9, 2025
Webinar Recap: From Guesswork to Growth—How to Build a Data-Informed Business
Artur Bielaczyk, Product Analytics Lead, Hostinger
Artur Bielaczyk
Product Analytics Lead
Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Nimisha Sharath of Uber on a Product 50 award background
Perspectives
May 6, 2025
Rising Fast: 4 Innovation Lessons from Uber’s Nimisha Sharath
marianne headshot
Marianne Ridgeway
Sr. Communications Manager
Spheres running a race, with one sphere out ahead of the others, indicating the benefit you get from self-service experimentation
Perspectives
May 1, 2025
Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Several stacks of disks are connected by white lines, leading to a green check mark, evoking the idea of experimentation connected to a data warehouse
Perspectives
April 18, 2025
Why You Should Think Twice About Warehouse-Native Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
A woman talks on a cellular phone in front of a train, with the mint mobile logo in the top left corner.
Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
Mandy Chatigny Headshot
Mandy Chatigny
Senior Manager of Digital and Product (App) Insights and Analytics at Ultra Mobile and Mint Mobile
A figurative mountain of data on a pink background
Best Practices
February 27, 2025
3 Ways Amplitude Helps Data Scientists Achieve More, Faster
Jennifer Rudin headshot
Jennifer Rudin
Senior Data Strategist, Amplitude
A webinar recap featuring Dr. Austin McCraw, Head of Growth at DoWhatWorks, and John Jordan, Conversion Rate Optimization director at Twilio Inc.
Perspectives
January 6, 2025
Four Proven Strategies to Boost Website Conversions
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist