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Experimentation

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Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
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Mandy Chatigny
Senior Manager of Digital and Product (App) Insights and Analytics at Ultra Mobile and Mint Mobile
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Best Practices
February 27, 2025
3 Ways Amplitude Helps Data Scientists Achieve More, Faster
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Jennifer Rudin
Senior Data Strategist, Amplitude
A webinar recap featuring Dr. Austin McCraw, Head of Growth at DoWhatWorks, and John Jordan, Conversion Rate Optimization director at Twilio Inc.
Perspectives
January 6, 2025
Four Proven Strategies to Boost Website Conversions
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Phil Burch
Group Product Marketing Manager, Amplitude
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist
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Customer Stories
October 28, 2024
4X Increase in Drata’s Feature Adoption by Uncovering Product Gaps with Amplitude
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Lior Solomon
VP of Data and AI at Drata
website ux analysis
Best Practices
September 27, 2024
9 Tips for a Successful Website User Experience Analysis
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Jake McKibben
Art Director, Amplitude
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Customer Stories
September 10, 2024
How A+E Boosted Viewer Engagement One A/B Test at a Time
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Dani Mednikoff
Digital Product Manager at A+E Networks
Build, Measure, Learn: the Product Management Lifecycle Loop
Best Practices
September 2, 2024
Build, Measure, Learn: the Product Management Lifecycle Loop
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Nikhil Gangaraju
Director, Product Marketing, Amplitude
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Best Practices
August 13, 2024
22 A/B Testing Interview Questions & How to Answer Them
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Akhil Prakash
Senior Machine Learning Scientist, Amplitude
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Inside Amplitude
August 7, 2024
Forrester Names Amplitude the Only Leader in The 2024 Forrester Wave™ for Feature Management and Experimentation
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Francois Ajenstat
Chief Product Officer, Amplitude
Cohort Retention Analysis: Reduce Churn Using Customer Data
Best Practices
August 1, 2024
Cohort Retention Analysis: Reduce Churn Using Customer Data
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Darshil Gandhi
Director, Product Marketing at Amplitude
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Best Practices
July 31, 2024
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
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Phil Burch
Group Product Marketing Manager, Amplitude