Blog

Experimentation

Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
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Katie Barnett
Director, Product Management, Amplitude
Nimisha Sharath of Uber on a Product 50 award background
Perspectives
May 6, 2025
Rising Fast: 4 Innovation Lessons from Uber’s Nimisha Sharath
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Marianne Ridgeway
Sr. Communications Manager
Spheres running a race, with one sphere out ahead of the others, indicating the benefit you get from self-service experimentation
Perspectives
May 1, 2025
Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses
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Katie Barnett
Director, Product Management, Amplitude
Several stacks of disks are connected by white lines, leading to a green check mark, evoking the idea of experimentation connected to a data warehouse
Perspectives
April 18, 2025
Why You Should Think Twice About Warehouse-Native Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
A woman talks on a cellular phone in front of a train, with the mint mobile logo in the top left corner.
Customer Stories
April 11, 2025
Increasing Conversion Rates at Ultra Mobile and Mint Mobile
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Mandy Chatigny
Senior Manager of Digital and Product (App) Insights and Analytics at Ultra Mobile and Mint Mobile
A figurative mountain of data on a pink background
Best Practices
February 27, 2025
3 Ways Amplitude Helps Data Scientists Achieve More, Faster
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Jennifer Rudin
Senior Data Strategist, Amplitude
A webinar recap featuring Dr. Austin McCraw, Head of Growth at DoWhatWorks, and John Jordan, Conversion Rate Optimization director at Twilio Inc.
Perspectives
January 6, 2025
Four Proven Strategies to Boost Website Conversions
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Phil Burch
Group Product Marketing Manager, Amplitude
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist
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Customer Stories
October 28, 2024
4X Increase in Drata’s Feature Adoption by Uncovering Product Gaps with Amplitude
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Lior Solomon
VP of Data and AI at Drata
website ux analysis
Best Practices
September 27, 2024
9 Tips for a Successful Website User Experience Analysis
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Jake McKibben
Art Director, Amplitude
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Customer Stories
September 10, 2024
How A+E Boosted Viewer Engagement One A/B Test at a Time
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Dani Mednikoff
Digital Product Manager at A+E Networks
Build, Measure, Learn: the Product Management Lifecycle Loop
Best Practices
September 2, 2024
Build, Measure, Learn: the Product Management Lifecycle Loop
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Nikhil Gangaraju
Director, Product Marketing, Amplitude