Blog

Experimentation

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Best Practices
October 3, 2023
What Is Multivariate Testing? How to Use It to Optimize Conversions
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Phil Burch
Group Product Marketing Manager, Amplitude
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Inside Amplitude
September 19, 2023
Build Great Digital Products with Amplitude
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Larry Xu
Director of Engineering, Amplitude Experiment
What is average order value - aov - blog illustration
Best Practices
September 12, 2023
What Is Average Order Value (AOV)? Definition and How to Calculate
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Aha campaign customers
Customer Stories
June 13, 2023
The Eight Aha! Analytics Moments That Drove Millions in Revenue and Double-Digit Retention Growth
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Aly McGue
Customer Advocacy Director, Amplitude
Experiment Playbook
Perspectives
May 4, 2023
Unlock the Power of Product-Led Experimentation with Our New Guide
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Phil Burch
Group Product Marketing Manager, Amplitude
5 Signs You’re Ready for Product-Led Experimentation
Perspectives
April 13, 2023
5 Signs You’re Ready for Product-Led Experimentation
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Ken Kutyn
Senior Solutions Consultant, Amplitude
Scale Experimentation With a Better Developer Experience
Inside Amplitude
March 21, 2023
Scale Experimentation With a Better Developer Experience
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Larry Xu
Director of Engineering, Amplitude Experiment
Learn as You Ship and Quantify the Impact of Every Release
Inside Amplitude
March 21, 2023
Learn as You Ship and Quantify the Impact of Every Release
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Wil Pong
Head of Product, Experiment at Amplitude
CUPED Experiment
Inside Amplitude
February 28, 2023
Announcing CUPED Availability in Experiment: Ensure Reliable Results for Every Test
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Wil Pong
Head of Product, Experiment at Amplitude
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Perspectives
February 8, 2023
How to Save Costs by Consolidating Your Stack
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Patrick Thompson
Director of Product Management, Amplitude
Experiment brief
Perspectives
February 2, 2023
Use Experiment Briefs to Design Better Experiments
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Bhavik Patel
Founder and Managing Director, CAUSL
7 step experimentation framework
Perspectives
January 9, 2023
Change the Way You Approach Experiments with This 7-Step Framework
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Elena Verna
Former Head of Growth, Amplitude