Blog

101

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Best Practices
December 1, 2023
How to Improve Conversion Rate Optimization Using Web Analytics
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
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Best Practices
November 27, 2023
5 Customer Engagement Metrics for Product Teams to Drive Success
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
What Exponential Growth Really Looks Like (And How to Hit It)
Best Practices
November 24, 2023
What Exponential Growth Really Looks Like (And How to Hit It)
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Julia Dillon
Senior Product Marketing Manager, Amplitude
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Best Practices
November 22, 2023
Using the Voice of the Customer to Build a Better Product
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Nikhil Gangaraju
Director, Product Marketing, Amplitude
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Best Practices
November 17, 2023
What Is Customer Analytics? Metrics to Track & Best Practices
Image of Darshil Gandhi
Darshil Gandhi
Principal Product Marketing Manager, Amplitude
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Best Practices
November 16, 2023
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
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Katie Geer
Product Manager, Amplitude
Amplitude Retention Analysis on a laptop screen
Best Practices
November 9, 2023
The Hook Model: Retain Users by Creating Habit-Forming Products
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Tyler Segalla
Senior Customer Success Architect
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Best Practices
November 3, 2023
Customer Funnel: Convert Top-of-Funnel Users to Customers
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
Quantitative vs. Qualitative Data blog post illustration - pie chart
Best Practices
October 27, 2023
Quantitative vs. Qualitative Data: Which To Use and When
Image of Pragnya Paramita
Pragnya Paramita
Group Product Marketing Manager, Amplitude
What is Web Personalization blog post illustration - shopping hands
Best Practices
October 16, 2023
What is Web Personalization? Using it to Increase User Engagement
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Phil Burch
Group Product Marketing Manager, Amplitude
Frequentist vs. Bayesian blog post illustration - scales
Best Practices
October 10, 2023
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
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Phil Burch
Group Product Marketing Manager, Amplitude
what is multivariate testing blog post illustration - 4 webpage wireframes
Best Practices
October 3, 2023
What Is Multivariate Testing? How to Use It to Optimize Conversions
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude