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101

Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
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Audrey Xu
Solutions Consultant, Amplitude
Data types
Best Practices
July 28, 2025
What Are Data Types and Why Are They Important?
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Arpit Choudhury
Founder, astorik
The “Aha” Moment: A Guide to User Breakthroughs
Best Practices
June 16, 2025
The “Aha” Moment: A Guide to User Breakthroughs
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
A Guide to Creating Effective Product Feedback Surveys
Best Practices
June 16, 2025
A Guide to Creating Effective Product Feedback Surveys
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
AARRR: Come Aboard the Pirate Metrics Framework
Best Practices
May 28, 2025
AARRR: Come Aboard the Pirate Metrics Framework
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
3 Mistakes You're Making with Month-Over-Month Growth Rates Card
Perspectives
May 28, 2025
Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes
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Archana Madhavan
Instructional Designer
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
Inside Amplitude
May 28, 2025
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
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Curtis Liu
CTO and co-founder, Amplitude
15 Important Product Metrics
Perspectives
May 28, 2025
15 Important Product Metrics You Should Track
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
Behavioral Analytics Dashboard
Best Practices
April 7, 2025
What Is Behavioral Analytics? Definition, Examples, & Tools
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Mallory Busch
Product Marketer, dbt Labs
Marketing Forecasting
Best Practices
April 3, 2025
Marketing Forecasting 101: Steps, Benefits, and Data to Use
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Austin Welborn
Senior Customer Success Manager, Amplitude
Business Analytics vs. Business Intelligence featured blog illustration
Best Practices
April 2, 2025
Business Analytics vs. Business Intelligence: How to choose the right one
Katie Geer photo
Katie Geer
Product Manager, Amplitude
What Exponential Growth Really Looks Like (And How to Hit It)
Best Practices
April 2, 2025
What Exponential Growth Really Looks Like (And How to Hit It)
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude