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101

Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
Image of Audrey Xu
Audrey Xu
Solutions Consultant, Amplitude
The “Aha” Moment: A Guide to User Breakthroughs
Best Practices
June 16, 2025
The “Aha” Moment: A Guide to User Breakthroughs
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
A Guide to Creating Effective Product Feedback Surveys
Best Practices
June 16, 2025
A Guide to Creating Effective Product Feedback Surveys
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
A Beginner's Guide to Attribution Model Frameworks
Best Practices
June 6, 2025
A Beginner's Guide to Attribution Model Frameworks
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Darshil Gandhi
Director, Product Marketing at Amplitude
An illustration of the way digital customer acquisition strategies draw new users
Perspectives
May 28, 2025
5 Examples of Great Digital Customer Acquisition
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
AARRR: Come Aboard the Pirate Metrics Framework
Best Practices
May 28, 2025
AARRR: Come Aboard the Pirate Metrics Framework
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
3 Mistakes You're Making with Month-Over-Month Growth Rates Card
Perspectives
May 28, 2025
Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes
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Archana Madhavan
Instructional Designer
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
Inside Amplitude
May 28, 2025
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
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Curtis Liu
CTO and co-founder, Amplitude
Data types
Best Practices
May 28, 2025
What Are Data Types and Why Are They Important?
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Arpit Choudhury
Founder, astorik
15 Important Product Metrics
Perspectives
May 28, 2025
15 Important Product Metrics You Should Track
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
Behavioral Analytics Dashboard
Best Practices
April 7, 2025
What Is Behavioral Analytics? Definition, Examples, & Tools
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Mallory Busch
Product Marketer, dbt Labs
Marketing Forecasting
Best Practices
April 3, 2025
Marketing Forecasting 101: Steps, Benefits, and Data to Use
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Austin Welborn
Senior Customer Success Manager, Amplitude