Amplitude Experiment

Personalized Experiments. Safer Releases. Better ROI.

Swap your vendor stack for one experimentation solution that unites everything you need to test, analyze, and optimize your product at scale.

Product teams report 20% lower total cost of ownership with Amplitude

Feature management, experimentation, and analytics in one platform

Experiment, learn, and release new features and products in a few simple clicks. Scale experimentation to accelerate acquisition, engagement, and retention with one unified approach.

Integrated A/B Testing

Test experiences at any scale

Scale testing across teams with natively-integrated product data. Create metrics then test exactly what you need, without analyst support.

  • See what drives behaviors, growth, and matters most to users
  • Visualize results to see statistical significance at a glance
  • Avoid bottlenecks, brittle pipelines, and excessive data charges
Test experiences at any scale
Data Quality Checks

Resolve issues in real-time

Enhance experiment results with built-in data quality checks so teams learn faster from insights they can trust.

  • Avoid potential issues with targeting, allocation, and more
  • Design experiments using best practices every time
  • Resolve issues instantly with real-time notifications
Resolve issues in real-time
Feature Management

Release features faster

Deploy, monitor, and roll out variants to the right users with feature flagging built-in to release faster without the risk.

  • Roll out targeted releases to any customer segment progressively
  • Configure and remotely roll out experiments in one shared dashboard
  • Use built-in feature flags or bring your own
Release features faster
New Segment Testing

Target any segment

Automatically surface new cohorts via machine learning and run targeted experiments with ease.

  • Test any cohort in Analytics, seamlessly
  • Spot cohorts that are likely to convert with machine learning
  • Focus on meaningful metrics with consistent targeting
Target any segment
Identity Resolution

Deliver consistent experiences

Serve users the same experience across any platform or auth state by automatically resolving anonymous user identities in real-time.

  • Deliver a single variant per user profile with machine learning
  • Centralize and target audience cohorts out of the box
  • Enhance accuracy by avoiding sample ratio mismatch and variant jumping
Deliver consistent experiences
Workflow Based Design

Get reliable results

Help teams follow the best practices of experiment design with workflows built to uphold statistical rigor and ensure quality insights.

  • Align experiment flows with product UI for peak accuracy
  • Learn the traffic volumes needed for statistical significance
  • Define your next-best-action at the start
Get reliable results

Trusted experiments to guide growth

Get hyper-personalized
Get hyper-personalized

Test tailored experiences to drive impact. Validate growth opportunities in real-time.

Build better experiences
Build better experiences

Use causal inference to build optimal experiences based on user context, not guesswork.

Boost paid conversions
Boost paid conversions

Build high-performing conversion funnels based on key user cohorts.

Drive monetization
Drive monetization

Optimize check-out, subscription, and free-to-paid conversion experiences through one natively integrated platform.

Improve retention
Improve retention

Build sticky products that keep users coming back. Engage users in new ways to maximize lifetime value.

Company logo

“"In two months, we ran three experiments around monetization that led to 70%, 53%, and 39% increases in average revenue per user."”

Nick Newell, VP of Engineering
The Amplitude Solution

Learn. Ship. Innovate.

All-in-one experimentation

Design effective tests so you can build products customers love in a few simple clicks.

Premium testing for less

Save your budget and deliver experimentation at scale, with ease.

Trusted data

Ensure reliable insights that everyone can get behind with enterprise-grade security, governance, and scalability.

A leader in product-led growth

Teams save 20% with Amplitude's unified platform
Teams save 20% with Amplitude's unified platform
#1 rated product analytics platform for 2021, 2022
#1 rated product analytics platform for 2021, 2022
Amplitude Drives 217% ROI with 6 Month Payback
Amplitude Drives 217% ROI with 6 Month Payback
Your Guide to Product-led Experimentation
Your Guide to Product-led Experimentation
Brainly Gets Fast Answers With Amplitude
Brainly Gets Fast Answers With Amplitude
Drive Innovation with Data-Driven Delivery
Drive Innovation with Data-Driven Delivery

Get started with experiments

Get more from your product investments with one unified solution for experimentation, analytics, and data-driven decisions.

Frequently asked questions

Yes, you’ll get a dedicated Customer Success Manager as soon as you start with Amplitude Experiment. This means you’ll have help setting up your product metrics, dashboards, and data so you succeed from the start. Plus, get access to on-demand resources in the Amplitude Academy and our Developer Community.

Amplitude Experiment runs on Amplitude Analytics, so you'll need a Growth or Enterprise plan for Analytics to start. Get in touch with our friendly sales team to learn more. For help with integrating, check out our Developer Center.

Get in touch with our friendly sales team to receive a custom proposal. We'll help you identify the best set-up for your unique business and goals.

Amplitude Experiment uses sequential testing and T-Tests to evaluate your test data. Sequential testing allows you to run tests without knowing how many observations you need to reach statistically significant results. This way, you never have to wait to start learning about your customers.

Choose from client- and server-side SDKs, or our REST API. Our client-side SDKs support JavaScript/TypeScript, Android, iOS, and React Native. Our server-side SDKs support Node.js, Go, Java/Kotlin, Python, and Ruby. You can learn more in our Developer Center.