Personalization drives better R&D ROI
Scale innovation with every feature. Get reliable targeting, identity resolution, and cohort support built-in—no integration required.
Category Leaders Driving Innovation
See how easy it is to design every experiment
Democratize experimentation and bring teams together in one place
Dive deeper into user behavior and deliver innovative features faster. Get the guidance you need to build world-class experiments and simple recommendations to keep iterating fast.
Innovate with confidence
Ensure your team sets up every experiment successfully for faster value
Seamlessly target tests based on user attributes and behavior
Serve users one experience across any platform or authenticated state
Get everything you need to innovate in one platform
- Perfect experiment design with a guided user experience
- Get notified as soon as your test is ready for a decision using Slack or email
- Get accurate duration estimates to validate that your test is worth running in real-time
- Use machine learning to surface behavioral cohorts
- Trust your results with consistent targeting across devices
- Deliver the right experience with precision
- Build with enterprise-grade feature flags
- Configure and roll out experiments seamlessly and remotely
- Manage progressive rollouts in a few clicks
- More flexibility with built-in support for sequential testing, T-tests, and multi-armed bandits
- Get to statistical significance faster with CUPED
- Use holdout groups and mutual exclusion groups to scale with ease
- Avoid issues with targeting, allocation, and more
- Get guidance to design experiments correctly every time
- Resolve issues faster with real-time notifications
- Lower your total cost of ownership 20% with stack consolidation
- Avoid bottlenecks, brittle pipelines, and excessive data charges
- Eliminate mismatched metrics and stop maintaining unnecessary data sets
Discover why product teams love Amplitude
Scale feature experimentation to build better products
Improved smartphone inventory 30% by providing users a better way to understand the resell value of their devices.
Improved their success rate 2.8X, ran 1.5X more experiments, and increased leads 10X from their tests.
Improved order conversion 17% through better forms in their product experience.
Build smarter and faster without sacrificing control or performance
Enhance every release with the tools you need to build, test, and optimize code in one place.
Guide every team to set up every experiment accurately
Get built-in flexibility with sequential testing, T-tests, and Multi-armed bandits
See how new releases influence metrics like user growth and adoption
Deliver performant releases with near-zero latency
Target by user context with built-in ID resolution
Programmatically roll out tests and integrate with CI/CD pipelines with ease
“Experiment liberated our product and marketing teams. The easy-to-understand charts and graphs mean they don’t need help interpreting the numbers, which saves our data science teams time while unblocking experimentation for product and marketing teams.”
Resources for building better
Learn how to run tests like the best with experiment insights from product experts.
See how companies use data-driven development to build smarter and learn how to get started.
Discover how feature management delivers innovative products with insights from Forrester Principal Analyst Chris Condo.