Feature Experimentation
Ditch the guesswork and scale innovation
Power data-driven discoveries, decision making, and growth with a smarter, faster testing platform.
The easiest way to put your products to the test
Trusted by innovators
Powerfully simple
Unlock self-service experimentation
A straightforward way to design, ship, and see results makes it easy to innovate and increase testing velocity.
- Design experiments with a guided UX built on best practices—no engineering resources required
- See which segments drive impact and get clear guidance on next steps
- Get automatic notifications, data quality checks, and duration estimates for better visibility
Built to scale
Quantify your impact with precision
Robust capabilities let you test rigorously without sacrificing control or performance.
- Roll out and roll back quickly with enterprise-grade feature flags
- Deploy client-side or server-side, evaluate locally or remotely
- Built-in support for sequential testing, T-tests, multi-armed bandits, CUPED, mutual exclusion groups, holdouts, and more
One platform
Consolidate and streamline optimization
Unify data models, analysis, and testing workflows with Amplitude’s seamless platform.
- Launch experiments from analytics charts and session replays
- Target precisely and consistently with the same behavioral cohorts, identity resolution, and metrics at all points
- Break down silos as you test with the same data and share results across your organization
The only leader
The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024
Forrester named Amplitude the only Leader in The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024, which evaluates the top providers to help development teams simplify software releases and enable full-stack experimentation.
Discover why testing teams love Amplitude
rebuy
Improved smartphone inventory 30% by testing a better way to demonstrate device resell value.
LIFULL HOME’S
Improved their success rate 2.8x, ran 1.5x more tests, and increased housing leads 10x.
Evocalize
Improved order conversion 17% through better forms in their product experience.
“Experiment liberated our product and marketing teams. The easy-to-understand charts and graphs mean they don’t need help interpreting the numbers, which saves our data science teams time while unblocking experimentation for product and marketing teams.”
Hernan Garcia
Head of Product, rebuy
Create a culture of experimentation
Dive deeper into user behavior and deliver innovative features faster. Get the guidance you need to build world-class experiments and simple recommendations to keep iterating fast.
Learn more about experimentation
Your Guide to Scaling Feature Experimentation
Learn how to run tests like the best with experiment insights from product experts.
Unleashing Innovation: A Recap
Experimentation legend Ronny Kohavi shares why most product ideas fail—and why that’s the best reason to test everything.
Drive Innovation with Data-driven Delivery
See how companies use data-driven development to build smarter and learn how to get started.
Build smarter and faster without sacrificing control or performance
Enhance every release with the tools you need to build, test, and optimize code in one place.
Guided UX for all
Guide every team to set up every experiment accurately.
Flexible stats for any use case
Get built-in flexibility with sequential testing, T-tests, and multi-armed bandits.
Enterprise feature management
See how new releases influence metrics like user growth and adoption.
Local evaluation
Deliver performant releases with near-zero latency.
Remote evaluation
Target by user context with built-in ID resolution.
Flexible APIs
Programmatically roll out tests and integrate with CI/CD pipelines with ease.
