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Diversity, Equity and Inclusion

At Amplitude, we are challenging the norms and challenging ourselves to foster a truly inclusive culture.

What we believe.

Amplitude believes that fostering a culture of inclusion, grounded in equity and diversity, broadens perspectives, engages employees, encourages team building, and helps create a positive environment in which to work and grow.

We recognize that people of diverse backgrounds — including women, people of color, LGBTQ+ individuals and beyond — are underrepresented and undervalued within the tech industry.

At Amplitude, we are challenging the norms and challenging ourselves to foster a truly inclusive culture

“DEI is not just one person, it’s something that every Ampliteer has a stake in. If we lead with inclusion, diversity will follow, and our inclusive culture is what makes Amplitude special.”

Nikki Lasley
Head of Diversity, Equity, & Inclusion

DEI Report

Inclusion at Amplitude means understanding and sharing in our core values- humility, ownership and growth mindset – being authentic in order to create an environment of belonging for all. Studies have shown that increasing diversity without increasing inclusiveness actually negates the positive effects of diversity. To take collective action, we must all have the full picture, and this, our first DEI report works to give us that quantitative data. One company, many beautiful voices.


Our commitment to communities.

Communities are employee-led resource groups centered around shared identities, interests, and activities, designed to help promote connection, inclusivity, and belonging across teams and timezones.

Black Leaders at Amplitude Creating Change (BLACC)

BLACC strives to increase the representation of Black Ampliteers. We provide a safe meeting space for members to discuss and formulate action to elevate and increase the profiles of Black Ampliteers, assist in programs that lead to an increase in hiring of Black people at Amplitude, and educating Ampliteers on Black issues to build an inclusive culture.

Community Impact ERG

Empowering Ampliteers to create positive, sustainable change in our global communities through volunteering, donations and community support.

Empathy & Inclusion ERG

The Empathy and Inclusion ERG serves Ampliteer’s who come from historically marginalized and underrepresented groups. We do this by celebrating, educating, and amplifying these employees by way of company sponsored events, gatherings, workshops, and resources. Our group strives to recognize and celebrate diversity, provide opportunities for education and skill development, and provide a safe place for these Ampliteer’s to offer suggestions and feedback.

Latinx ERG

The mission of the Latinx @ Amplitude ERG is to empower its members through professional development, increase the representation of latinx members at Amplitude an, and engage with our local communities.

LEAAP ERG: Leadership, Education, and Advancement for Asian People

LEAAP is a community space for Asian employees to connect, grow, and cultivate leadership. We exist to elevate inclusive & integrated diversity at Amplitude by empowering Asian voices to educate and lead.

Product Queens

This group appeals to women and other gender minority groups working in product development. Our mission is to create a safe space for our community and to reduce bias across the PD org.

We do monthly lunches, quarterly outings, participate in external events such as Grace Hopper, and host PD-wide events.

Veterans @ Amplitude

Veterans @ Amplitude’s mission is to promote camaraderie and provide a support network for its members, increase representation of former and current service members in the technology sector as well as here at Amplitude, and to educate others on the value that veterans can bring to organizations.

Amplitude is passionate about supporting the communities in which we live and work across the globe. Our Community Impact group leads an annual global Walks for Socks challenge, regularly volunteers at the San Francisco Food Bank, and recently recruited mentors for the 100k Mentorship Challenge. Amplitude also runs donation matching campaigns for causes like Black Lives Matter, Pride, Stop Asian Hate, and the Covid19 pandemic, matching 100% of employee donations.

Our anti-racism philosophy.

Anti-racism: [verb] To actively identify, challenge, and change the beliefs, structures, and behaviors that perpetuate systemic racism

At Amplitude, we are committed to Anti-Racism, by which we mean:

  • An internal commitment to dismantle the systems that lead to inequality; a commitment to a culture where every Ampliteer feels respected, valued, and has opportunities for advancement.
  • An external commitment to invest in the communities we want to hire from.

Our vision is to design a culture that leads the way on Diversity, Equity, and Inclusion; one where people of color whole-heartedly recommend others in their community to work here.

We want to set the bar on how tech companies create cultures of diversity and belonging; we want to be a workplace others look to model themselves after.

Partnership with Tech for Black founders.

Today, only 1% of founders backed by venture capital in the United States are Black. This is appalling and shows how the odds are stacked against Black technologists and entrepreneurs. The onus is on us in the tech community to start evening the odds. In an effort to provide concrete, long-lasting support, we are coming together to make our software completely free to U.S.-based, early-stage startups led by Black founders.

“Amplitude has been phenomenal for us when it comes to understanding trends and user behaviors in our online and mobile applications. Ever since we discovered Amplitude in 2014 they have been improving the product relentlessly and I would highly recommend them as a must-have tool for any tech company building data driven products.”

Chuka Ikokwu
Founder & CEO, Divercity

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